Source: Cisco Systems India Pvt. Ltd.
Saturday, June 12, 2010 08:50 PM IST (03:20 PM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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Raavan Press Conference over TelePresence
Mumbai, Maharashtra, India, Saturday, June 12, 2010 -- (Business Wire India) -- Creating a milestone in use of communication technology, 'Raavan' became the first ever Bollywood film to use Cisco TelePresence technology for film promotion. On Friday, June 11, the film's producers hosted a global press conference using Cisco TelePresence technology to connect the film's director and cast with media present at two global locations.
Demonstrating a live example of how collaborative technologies simplify working and provide a seamless experience, actors Abhishek Bachchan & Aishwarya Rai Bachchan joined the conference from the Cisco office in Mumbai, while actor Vikram and director Mani Ratnam joined from a Cisco TelePresence unit deployed at the HCL office in Chennai. Media persons from the US and Dubai attended the press conference virtually over TelePresence, from their respective locations. The conference was held at 10:30 p.m. India time.
Cisco TelePresence is a high-definition video conference solution with life size images that are designed to give users an experience of being in the same room even though they might be separated geographically. By reducing the need for travel, Cisco TelePresence has traditionally helped organizations not only to boost environmental sustainability efforts, but also reduce travel, thereby giving employees more valuable time, improving their quality of life.
As the Indian film industry is becoming increasingly globalised, technologies such as TelePresence can provide a platform for stars and directors to connect with their global audiences without having to travel thousands of miles to get an authentic face-to-face meeting experience.
About Cisco Systems
Cisco, (NASDAQ: CSCO), the worldwide leader in networking that transforms how people connect, communicate and collaborate, this year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.
Cisco, the Cisco logo, and Cisco Systems are registered trademarks, trademarks, or service marks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.
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