BWI: Premier Farnell Enhances its Product Offering of Multicomp, Pro-Power, Tenma and Duratool

Press release from Business Wire India
Source: Premier Farnell
Wednesday, September 01, 2010 02:15 PM IST (08:45 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology; Technology
--------------------------------------------------
Premier Farnell Enhances its Product Offering of Multicomp, Pro-Power, Tenma and Duratool
Premier Farnell expands stock levels for these four trusted brands, offering electronic design engineers high quality and affordable products

Bangalore, Karnataka, India, Wednesday, September 01, 2010 -- (Business Wire India) -- Premier Farnell, the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals worldwide, today announced it has expanded its stock levels of Multicomp, Pro-Power, Tenma and Duratool products within Asia Pacific by 30 per cent as part of its proposition to increase the product range that it offers to electronic design engineers. Premier Farnell will stock 10,000 products that include 12 months warranty from these four trusted brands with access to 25,000 products globally.

The global economy is recovering from the recession and sparking off a high need for electronic components for design and production. Premier Farnell is focusing its strategic investment in expanding their inventory offering with a focus on new product introductions supported by same day despatch with no minimum order quantity to better meet the needs of electronic design engineers. As the preferred distributor of these brands, Premier Farnell will offer the products with particular emphasis on the following product categories within these four brands:

. Multicomp - New microcontroller boards, connectors, resistors, switches and capacitors.

. Pro-Power - Multi-cored cables, single wires, cable accessories, marking & labelling and chemical ranges. Multi-cored cables and single wires are the top-selling products within the Pro-Power range.

. Tenma - Digital multimeters, oscilloscopes, pattern and function generators, power supplies and portable DMMs. Tenma's digital multimeters are highly popular.

. Duratool - Hand, power and soldering tools, tool kits, fasteners and storage products.

Cameron Ward, Vice President of Strategic Sourcing, Premier Farnell, said: "The popularity and growth of Multicomp, Pro-Power, Tenma and Duratool stems from being recognized for providing quality products at affordable prices. These brands have been sold successfully around the globe for many years. Our recently expanded facilities within the Asia Pacific region have allowed Premier Farnell to make these brands and products available with local stocks and support, giving customers in Asia access to all the benefits that you would expect from the leading global high service distributor."

Comprehensive technical support and community resources available for users

Nader Tadros, Marketing and eCommerce Director, Premier Farnell, Asia Pacific added: "More than just delivering the goods quickly to the hands of the customer, the real value-add they need is full support through their whole design cycle with services such as good product documentation, technical advice and updates. With the help of element14, the exclusive online community for electronic design engineers, Premier Farnell is successfully leveraging on the power of the Internet and technology to deliver an all-rounded user experience to our customers."

Electronic design engineers can expect full and accurate technical information for all product families on Premier Farnell's website. Alternatively, they can also reach out to Premier Farnell's technical support advisors in their respective countries. Official software updates, useful design tips and other user-contributed resources are available on element14, the first community portal for design engineers to interact and collaborate on new technologies or designs in their local languages.

About Premier Farnell

Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 eCommunity for design engineers - an industry first (www.element-14.com). With sales last year of £795.3m and underlying profits of £54.8m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business takes its CSR commitments very seriously.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, India, Europe, Australia and New Zealand, Newark in the US, Canada and Mexico, and Premier Electronics in China and Hong Kong. In Singapore, Malaysia, and Brazil the operation is known as Farnell Newark.

Key facts

. Over 3,500 leading suppliers
. Over 400,000 products stocked with access to over four million
. Millions of customers in over 156 industries

For more information visit the website at www.PremierFarnell.com.


CONTACT DETAILS
Hui-Yun Chen, Communications APAC, Premier Farnell plc, Asia Pacific, +65 6380 3239, hychen@premierfarnell.com
Namrata Agrawal, Sr Account Executive, 20:20 Media, Bangalore, +91 9341626121, namrata@2020india.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com