BWI: Aircel and ibibo.com Introduce First Social Gaming to Mobile Customers in India

Press release from Business Wire India
Source: AIRCEL
Monday, May 17, 2010 02:20 PM IST (08:50 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
--------------------------------------------------
Aircel and ibibo.com Introduce First Social Gaming to Mobile Customers in India


New Delhi, Delhi, India, Monday, May 17, 2010 -- (Business Wire India) -- Aircel, the fast-growing Pan-India telecom operator, with a subscriber base of over 36 million and ibibo.com, India's leading social gaming and networking website have introduced First Social Gaming to Mobile Customers in India.

Aircel & ibibo.com will offer, "Great Indian Parking wars" on the Aircel Pocket Internet, which will further expand to a catalogue of Games. The customers can log on to these games via their Facebook ID or ibibo.com ID.

Mr. Gurdeep Singh, COO, Aircel, said, "With first Social Gaming on your Mobile Phones the intent is to drive innovation at the convergence of Games and Social Platforms while you are on the move. It is our endeavor to offer our consumers exciting and engaging opportunities such as gaming and staying socially connected anytime, anywhere".

In Great Indian Parking Wars, users role play as owners of a street and they are encouraged to role play and do tasks along with their friends. Tasks further drive points for the users and hence a leader board that drives competition amongst friends. The key aspect here is that the social application acts as a catalyst for users to come back and pull friends to the social network every day. These games act as conversation starters and makes relationships in the social context more valuable.

The game dynamics allow the users to add friends to their network, buy new cars, issue challans to cars parked on their street, block parking areas on others' streets and lots of such interesting in-game activities which keep the user glued to the game at all times. The games do not require any downloads, and are Free-to-play for the users where there are no subscription charges involved.

To access these games, users just need to visit Aircel Pocket Internet on their WAP-enabled handsets.

About Aircel

Aircel, a part of Maxis Communications Berhad, Malaysia, is India's fifth largest GSM mobile service provider with a subscriber base of over 36 million and is the fastest growing mobile operator in the country. It is the market leader in Tamil Nadu, Assam, North-East and Chennai. . Aircel is now present in 18 Telecom Circles (Mumbai, Pune, Uttar Pradesh East, Uttar Pradesh West, Delhi, Andhra Pradesh, Karnataka, Kerala, Kolkata, Assam, Bihar, Chennai, Himachal Pradesh, Jammu and Kashmir, North-East , Orissa, Tamil Nadu and West Bengal) and with spectrum secured for all the remaining circles (a total of 23 circles in India), the company is on track to become a leading Pan-India Operator. For more information, please log on to www.aircel.com

About ibibo.com

Launched in January 2007 as a Social Networking Site, ibibo .com has emerged as country's leading social gaming and networking website. It introduced the unique concept of social gaming and Reality/ Talent games to Indian internet users and changed the way people looked at games.


CONTACT DETAILS
Ms. Madhavi Kochar, 20:20 MEDIA, +91 9810788188, madhavi@2020india.com
Ms. Shalini Sethi, Head- Corporate Communications, Aircel Limited, +91 9711597229, shalini.sethi@aircel.co.in

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com