Press release from Business Wire India
Source: Max New York Life Insurance
Monday, May 17, 2010 01:00 PM IST (07:30 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Banking & financial services, Business services, Financial Analyst
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Max New York Life Insurance Announces 'Photography Hunt'
Contest Seeks Participation from Parents and Children
New Delhi, Delhi, India, Monday, May 17, 2010 -- (Business Wire India) -- Max New York Life Insurance, one of India's leading life insurance Companies, has announced an innovative photography contest under its I-Genius programme. Referred to it as I-Genius Photography Hunt, the initiative is primarily aimed at nurturing photography skills among children. The I-Genius Photography Hunt seeks participation from parents as well as children across the length and breadth of the country. The contest is open for children aged between 5 and 18 years and their parents.
Speaking on the occasion, Ms Anisha Motwani, Chief Marketing Officer, Max New York Life Insurance said, "The I-Genius programme supports talent development of children by identifying and rewarding those who display all-round skills. The program also supports parents in their quest to provide enabling environment for multi-faceted growth of their children. I-Genius Photography Hunt has been designed with the intention of providing a platform for children to discover their talent, groom as well as showcase their photography skills to the world. Photography Hunt will also promote greater interaction among parents and children as both could participate in one program together."
Registration for Photography Hunt is open till the 30th June 2010. Participants can logon to www.igenius.com to fill the form and upload the entries.
A panel of judges headed by eminent photographer Dinesh Khanna, Satbir Singh (National Creative Director, Euro RSCG Advertising), Mani Jayaram (Executive Creative Director, Euro RSCG Advertising), and Vishwajeet Singh Rana (Max New York Life Insurance) would judge the entries.
The winners of this contest will walk away with prizes such as SLR Camera, Digital cameras and camera mobile phones while the grand prize for this contest is a Chevrolet Spark.
Additionally, the top 12 children's entries will also be featured in the I-Genius calendar for the year 2011.
About I Genius
I-Genius is a multi-faceted program with 5 different aspects of it - I-Genius Scholarship to recognize and reward talent, I-Genius Parenting for providing parenting guide, I-Genius Advantage for children related queries, I-Genius Secure to understand parents concerns and find solutions, and I-Genius Talent to nurture sporting talent.
About Max New York Life
Max New York Life Insurance Company Ltd. is a joint venture between Max India Ltd., one of India's leading multi-business corporations and New York Life International, the international arm of New York Life, a Fortune 100 company. Max New York Life Insurance, incorporated in 2000, is one of India's leading private life insurance companies. The company offers both individual and group life insurance solutions. It has established a wide distribution network across India. Through its wide network of highly competent life insurance agent advisors and flexible product solutions, Max New York life Insurance is creating a partnership for life with its customers in India to facilitate them to achieve more.
For more information, see: www.maxnewyorklife.com
CONTACT DETAILS
Komal Kakkar, IPAN Hill & Knowlton, +91 (11) 42492100, kkakkar@ipanhillandknowlton.com
Arpan Basu, Max New York Life Insurance Co Ltd, +91 9818083556, arpan.basu@maxnewyorklife.com
KEYWORDS
CONSUMER, MARKETING, BANKING, BUSINESS SERVICES, Financial Analyst
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