Press release from Business Wire India
Source: Grohe India Pvt. Ltd. (GIPL)
Thursday, June 10, 2010 11:35 AM IST (06:05 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Business services, Household & personal care products & services; Technology
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The Baulines Collection from Grohe
New Delhi, Delhi, India, Thursday, June 10, 2010 -- (Business Wire India) -- Grohe from Germany, the world's number 1 brand in sanitary fittings now introduces its new Baulines Collection in India. This collection personifies the most influential style of Bauhaus, a cultural movement that led to modernism in the famous German architectures and designs. Grohe Baulines offers five ranges to choose from - BauEdge, BauCurve, BauLoop, BauFlow and BauClassic. The design ranges from modern-minimalist to timeless-functional and nostalgic-elegant. The new collection, which specifically caters to the Asian Market, fuses these bold design and high quality material with the latest German manufacturing techniques to bring you complete bathroom solutions at competitive price points. The range starts at a price of Rs. 1,220 only.
The Baulines Collection includes both concealed or exposed fittings for wash basins and bathtubs, single-lever mixers, two-or three-hole faucets, head showers, hand showers or shower systems - the varied Baulines ranges offer matching products for all bathroom styles.
With the increase in premium brand consciousness among Indian consumers, the fast growing sanitary fittings market is ready to absorb new ranges of products which can perform better and look good too. Luxurious interiors are now all around us. Right from the commercial sector by an increasing number of star hotels, fine dining restaurants and huge multiplexes to the residential sector. According to Mathew Job, Vice President & Managing Director, Grohe India Pvt. Ltd., "Known for its products and technology, Grohe has carved out a niche for itself in the premium segment with a strong backing of superior product quality and customer service. We believe that technology is the key to living in style. Our Baulines collection of product ranges brings technology and style to your bathrooms.
The Baulines collection is loaded with features that make bathing a more satisfying experience. What they all have in common is the perfect blend of outstanding design, carefully selected materials and advanced German engineering plus a uniquely attractive price. And as we know, the best things must last longer; therefore, all products are fully backed by a ten year warranty from GROHE as an expression of the manufacturer's unconditional belief in these exciting faucets and fittings.
Product Information
Cosmopolitan: BauLoop and BauEdge
The Cosmopolitan style segment created by GROHE is appreciated for its minimalist style, which takes its cues from modern architecture, geometric forms and the latest technologies. Bathrooms designed along these lines are the perfect setting for the BauLoop and BauEdge lines which include tall spouts and free-standing bathtub mixers.
BauLoop owes its name to the ergonomically shaped loop lever which immediately catches the eye and is easy to operate. Cylindrical bodies without any ornamentation punctuate the minimalist design ethos of this purist line. The clean and straightforward lines of BauLoop imbue the modern bathroom with a refreshing sense of lightness.
The most striking design feature of BauEdge is the lozenge which is represented in the shapes of the spouts and the levers. This consistency creates a strong image of balance and harmony. While the modern faucet silhouettes attract attention, the seven-degree incline of the lever reaches out to its user. The clear shapes and lines of this design easily meet even the most demanding expectations.
Contemporary: BauCurve and BauFlow
Bathrooms in Contemporary style project a clear look and offer great practical value - a perfect solution for families, in particular. Soft lines blend harmoniously into a timeless and inviting ambiance which is free from short-lived fads and trends. Such an environment calls for highly functional fittings offering excellent comfort and convenience in daily use. These requirements are met and exceeded by the new BauCurve and BauFlow lines which add style and value to any bathroom.
The enthusing lines of BauCurve radiate a sense of dynamic balance, with their ergonomically curved lever reaching upwards and inviting interaction. Comfortable and accurate operation is the hallmark of this faucet which is designed and engineered to deliver a perfect water experience over many years. These characteristics make BauCurve the ideal line for a comfortable contemporary bathroom.
The name BauFlow says it all. The flowing transitions between the lever and the spout as well as from the spout to the faucet body tie together the three components of this product in an innovative way. This line adds an invigorating sense of motion and vitality to the bathroom, with its large operating radius offering optimum comfort in controlling the water flow and temperature. BauFlow has already garnered the iF design award China.
Shower solutions for any style
Design-coordinated showers are key to implementing a new look consistently throughout the bathroom. This is why GROHE offers matching hand showers, head showers as well as wall-mounted and rail-mounted shower sets for the Cosmopolitan, Contemporary and Authentic style segments. All hand showers and head showers come with Rain, Jet and Massage spray patterns. The shower systems allow to upgrade a bathroom without any retiling. They can simply be installed in place of an old shower to double the shower enjoyment with a combination of head shower and hand shower. Whatever your preferred style of interior decoration, the new products introduced by GROHE cater to all tastes and preferences. Innovative designs, carefully selected materials and cutting-edge technologies are combined to offer unbeatable value. Unique variety and the most varied solutions for any bathroom; this is what the new Baulines range from GROHE is all about.
About Grohe AG
Grohe AG is headquartered in Düsseldorf, Germany and is world's largest manufacturer of single brand sanitary fittings. It employs close to 5100 employees worldwide, out of which 2600 are based in Germany. Grohe has six production plants of which three are located outside Germany, namely in Portugal, Thailand and Canada.
About Grohe India Pvt. Ltd. (GIPL)
Grohe India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of Grohe, Germany and has completed three years of direct operations in India. In this time has acquired a significant position in the Indian market as one of the largest selling foreign brands. Grohe recently launched its first Indian 'Grohe Technology Centre' in Bangalore in November 2009. This centre is a great opportunity for people to come and experience the world of Grohe. Besides featuring the entire range of Grohe products, the Technology Centre also showcases the Grohe elements of Quality, Technology and Design.
To view the photographs, please click on the links given below:
Bauclassic
Baucurve
For picture(s)/data to illustrate this release click below:
http://www.BusinessWireIndia.com/attachments/Bauclassic.jpg
Bauclassic.jpg
http://www.BusinessWireIndia.com/attachments/Baucurve.jpg
Baucurve.jpg
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KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, BUSINESS SERVICES, HOUSEHOLD, TECHNOLOGY
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