Monday, May 18, 2009

BWI: FDPC and Apparel Brain Connect co-hosted a Fashion Show to Save the Planet

Press release from Business Wire India
Source: Fashion Design Promotion Council
Monday, May 18, 2009 07:00 PM IST (01:30 PM GMT)
Editors: General: Consumer interest, Entertainment, Environment, Fashion, Lifestyle; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Media & entertainment, Textiles
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FDPC and Apparel Brain Connect co-hosted a Fashion Show to Save the Planet


New Delhi, Delhi, India, Monday, May 18, 2009 -- (Business Wire India) -- FDPC and Apparel Brain Connect co-hosted an evening of go-green fashion show in the city yesterday. The fashion show was an ode to the global green fashion revolution. Globally renowned designer Katharine.E. Hamnett who has been knighted as "Queen of Green" by Vogue magazine also graced the occasion. Dr. J.N Singh - Joint Secretary Exports, Ministry of Textile was the guest of honor for the evening.

Katharine Hamnett has been working very closely on Organic since 1989 and her relationship with India based Vasudha Organic to promote organic & ethical fashion has been of tremendous support.

Mr. Vijay Singh CEO & General Secretary, FDPC said "We found the platform and extension to our views of promoting young and established designers who practice ethical fashion and whose business also help in preserving mothers nature bounty."

Raghavendra Rathore said "Katharine Hamnett's presentation hopefully will open up a lot of eyes and encourage the next generation of designers to use the very basic fabric of India "cotton" in a more ethical and responsible way by encouraging the organic-ness of various fabrics and FDPC will always stand behind such important endeavors."

The evening also saw strong presentations on sustaining textile and how use of organic products can help in saving environment. Some of the leading companies who lend support to the cause were:

Organic Exchange- Organic Exchange is a global organization committed to expanding organic agriculture, with a specific focus on increasing the production and use of organically grown fibers such as cotton.

Vasudha Organic- Vasudha, a project by Pratibha Syntex, one of the pioneers in organic farming in India.

Apparel online- Apparel Online, a fort nightly news magazine for the apparel and textile industry recognized for its content and respected for its global readership.

NAEC- (National Apparel Export House) an exporters cluster initiative for the industrial Hub of Noida in Delhi NCR to bring likeminded business houses under one roof.

Nitra- a Government of India Owned Research and testing laboratory having done research projects on Organic farming.

FDPC is a government body creating unique platforms for designers from all across the country. It enjoys undiluted support from six of the most vital government led bodies involved in promoting fashion retail, export and design development.

The evening culminated with a spectacular fashion show where leading designers like Raghavendra Rathore, Varun Bahl, Jai & Parvesh, and California based designer Kareena showcased their collection and pledged their support for ethical fashion in India.

To view the photographs, please click on the links given below:

Katharine E Hamnett with California based Designer Kareena

Models Showcasing Parvesh and Jai's Collection at a Fashion Show to Promote Organic and Ethical Fashion

For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Pic_1(202).JPG
Katharine E Hamnett with California based Designer Kareena
http://www.BusinessWireIndia.com/attachments/Pic_2(92).jpg
Katharine E Hamnett with California based Designer Kareena


CONTACT DETAILS
Heena Khanna, Goodword Media Services Pvt ltd, +91 9818800306, heena.goodword@gmail.com

KEYWORDS
CONSUMER, ENTERTAINMENT, ENVIRONMENT, FASHION, LIFESTYLE, MARKETING, BUSINESS SERVICES, CLOTHING, MEDIA, TEXTILES

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