Press release from Business Wire India
Source: Annik Technology Services Pvt. Ltd.
Thursday, February 25, 2010 02:13 PM IST (08:43 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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Annik Technology Services Launched FieldworkPlusSM Services
New Orleans, LA, United States, Thursday, February 25, 2010 -- (Business Wire India) -- Marketing research solutions company, Annik Technology Services has launched a new service dedicated to helping clients source high quality panel/sample. Unveiled at the CASRO Panel Conference in New Orleans, FieldworkPlusSM assists sample purchasers to obtain the most appropriate and cost-effective source for their needs. The service also helps to identify sources of hard-to-find profiles for conducting reliable research.
The sample is procured from various panel providers across the globe which would fit the client requirement. Acting as a panel brokerage, FieldworkPlusSM would negotiate on the client's behalf to get them the right sample and even have the ability to seamlessly blend panels based on quotas and target group availability. Sophisticated survey management and in-field monitoring tools available to clients would help them closely track their projects. Quality control mechanisms such as digital fingerprinting, de-duplication, checks on speeders, straight-liners etc. are also offered as part of the service. FieldworkPlusSM maintains a continuously-updated and searchable knowledge base of panel and sample providers all over the world and includes their key attributes to help determine the best choice for any specific project.
"Using the power of our network, we can help companies get cost-effective and superior-quality sample for their surveys and research needs." stated Ankita Sethi, Head of Strategic Alliances, FieldworkPlusSM.
Commenting on this strategic move Rahul Sahgal, Annik CEO, said"FieldworkPlusSM puts our expertise to work on behalf of companies looking to sort through all the availability and variability of panel and sample sources. Our strong relationships with panel companies and ability to seamlessly combine operational resources, including stringent panel quality checks, put us in a premier position to add value to sample purchasers. This distinct service offering will further leverage Annik's years of operational proficiency."
About FieldworkPlusSM
FieldworkPlusSM, offers a service to purchasers of sample for their research surveys that helps obtain the most appropriate source for their needs. The sample is procured from various panel providers across the globe which would fit into the client's requirement. Sophisticated survey management, six sigma driven process controls and in-field monitoring tools available to clients would help them closely track their projects.
About Annik
Founded in 2000, Annik has been a pioneer in Market Research outsourcing and data analytics in India. Known for domain expertise and technical knowledge providing creative solutions, Annik has helped researchers work more efficiently and effectively. With more than 400 employees and 24 x 7 operations, we are in a unique position to support clients around the world.
For more information, please visit the company's web site at www.fieldworkplus.com.
CONTACT DETAILS
Ankita Sethi, FieldworkPlusSM, 231-305-7100 Ext: 211, info@fieldworkplus.com
Steve Tucholski, 630-945-4300
KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY
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