Press release from Business Wire India
Source: LG
Wednesday, May 19, 2010 04:35 PM IST (11:05 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Business services, Electronic appliances & components, Information technology, Telecommunications; Technology; Healthcare
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LG's Health Plus Blitzkreig Sweeps Asia
New Delhi, Delhi, India, Wednesday, May 19, 2010 -- (Business Wire India) -- -- Market leader launches cross-continent campaign with 'healthy' Home Appliances
-- Targets 25% turnover from Health Plus products in India
-- Rs. 50 crore for advertising and marketing of home appliances
Building on its expertise in health-oriented technology, LG Electronics has announced the launch of its second Health Plus campaign with the slogan "Upgrade Your Life in Every Way." The campaign took place in countries across Asia including India, starting in the month of April 2010.
With this campaign, LG is further enhancing its market leadership to design and market a comprehensive suite of home appliances aimed at helping consumers to maintain healthier homes for their families. With LG Health Plus appliances, consumers can foster healthy lifestyles in every aspect of home living, from cooking to washing clothes to keeping the house clean.
"LG strongly believes that a healthier lifestyle begins at home, so we have committed ourselves to provide the healthiest home environment," said Mr. Moon B. Shin, Managing Director, LG Electronics India, "Our annual Health+ Campaign, which we launched in 2009, is at the heart of these efforts, giving us the opportunity to showcase how we can help make customers' lifestyles healthier through our latest health-conscious features and products."
Mr. Rajiv Jain, Business Head, Home Appliances LG India explained, "LG's Health Plus Campaign highlighted new technologies and features like Green Ion Door Cooling, Vitamin Plus in refrigerators, Tub cleaning and steam technology in front loading washing machines, steam chef and 101 auto cook healthy menus in microwave ovens. The Health plus features contributed 15% revenue to our total sales last year and we expect it to reach 25% this year."
Top-Mount Refrigerators with GREEN ION DOOR COOLING, VITAMIN PLUS
LG's very latest in refrigerating systems is packed with enhanced health-conscious features. Taking healthy living to new heights, the refrigerator comes with features such as Green Ion Door Cooling and Vitamin Plus.
LG's unique Door Cooling system, a unique three-way cooling system that circulates air from three directions - the door, the back and the sides, can cool food faster than models with similar specifications while creating a consistent interior climate. No matter where food is placed in the refrigerator, it will be kept at an even temperature.
Another feature ensuring the optimum food freshness is LG's Green Ion system, which uses ventilation coated in Green Catechins to deodorize the refrigerator. Working in tandem with a negative ion generator, the Green Ion system kills food-spoiling bacteria and fungi.
Vitamin Plus technology, available in LG's top-mount refrigerators, sprays vitamins onto fruits and vegetables to keep them fresh and extend their shelf life. In addition, the Moist Balance CrisperT monitors moisture and keeps it at optimum levels to preserve freshness.
Front-loading Washing Machine with STEAM TECHNOLOGY
LG's steam washing machines, which include the world's first steam technology designed exclusively by LG, are representative of the company's commitment to creating products with health-conscious features.
LG's unique steam technology, available in front-loading washing machines, provides health benefits by removing allergens and killing germs that cause allergy-related illnesses, as demonstrated by the British Allergy Foundation's seal of approval. LG's steam washing machines have also received asthma and allergy friendly certification from the Asthma and Allergy Foundation of America, becoming the first washing machine to ever receive this designation.
Steam is able to penetrate clothes more quickly than its liquid form, while hot steam is able to completely remove allergens.
While using less energy and water than traditional washers, LG's Steam Technology also allows users to spend less time and effort on laundry and ironing, by removing wrinkles and odors in just a 20-minute steam spray cycle.
Top-Loading Washing Machine: HYGIENIC TUB CLEANING, STAINLESS STEEL TUB
This year, the world's leading innovator in Home Appliances has taken its health-conscious features even further, with a new, hygienic stainless steel tub and a built-in tub-cleaning function.
A major advance from conventional washers, which had to be disassembled in order to clean the tub, the new top-loaders allows consumers to clean the inner and outer tub with the push of a button. By enabling easier, more frequent cleans, the tub-cleaning function helps prevent the growth of mildew - which can be an irritant to skin - while eliminating stubborn odors within the tub effectively.
LG Microwave oven: STEAMCHEF, 101 AUTO COOK HEALTHY COOKING MENU
The LG microwave oven features a SteamChef function that offers customers the ultimate in cooking, whatever the method. Throughout the steaming process with simple accessories of SteamChef, both moisture and nutrients are preserved, resulting in healthy, tender and delicious meals.
In addition to SteamChef, LG microwave oven also offers pre-programmed healthy cooking menu for foods ranging with the variety of menu as 101. With a wide range of cooking programs to choose from, customers can easily make foods from an array of healthy cuisines that will be cooked tastier.
About LG Electronics, India
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in Consumer Electronics, Home Appliances, IT hardware and Mobile Communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
LGEIL has achieved a turnover of Rs 13,089 crores in 2009. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LCD TV, GSM Phones, and Washing machines, Refrigerators, Air Conditioners, Optical Disc Drives and Colour Televisions. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.
CONTACT DETAILS
Neeta Linz, LG, +91 9811354375, neetalinz@lgindia.com
Anuradha Karthik, LG, +91 9818788920, Anuradha.karthik@lg-one.com
Parul Gaur, LG, +91 9990940473, parul.gaur@lg-one.com
KEYWORDS
CONSUMER, LIFESTYLE, BUSINESS SERVICES, ELECTRONICS, IT, TELECOMMUNICATIONS, TECHNOLOGY, HEALTHCARE
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