BWI: element14 Launches in Thailand, Taiwan and South Korea - Powerfully Combining Community, Content and Transaction

Press release from Business Wire India
Source: Premier Farnell
Thursday, August 19, 2010 02:10 PM IST (08:40 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology; Technology
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element14 Launches in Thailand, Taiwan and South Korea - Powerfully Combining Community, Content and Transaction
Three New Subsidiaries Expand Premier Farnell's Asian Footprint as element14, the first Online Technology Resource, Community and Transactional Websites for Electronic Design Engineers Launches Today

Bangalore, Karnataka, India, Thursday, August 19, 2010 -- (Business Wire India) -- In line with Premier Farnell's strategic focus on Electronic Design Engineers (EDE), driving business to the web and the rapidly expanding Asian markets, Premier Farnell plc (LSE:pfl) has further expanded its operations into Thailand, Taiwan and South Korea today, with the launch of 3 new element14 websites. The newly launched sites bring together both transactional and relationship capability, creating a unique platform where engineers can come to research, design, purchase and do their work. Offering access to the industry's newest technologies and best-in-class solutions from 3,500 top manufacturers, and access to over 400,000 products, with 100,000 available for next-day delivery for most countries, from within the APAC region. The 3 new websites offer fast and simple search in local language with pricing in local currency, and ease of access to a wide array of genuine electronic components, technical information and data. Customers will benefit from Premier Farnell's multi-channel business model, placing orders by phone and fax as well as online, with an expanded service capability to offer live customer support 24/5 starting November 2010.

Named after the 14th element in the periodic table, Silicon, element14 now also gives customers in Thailand, Taiwan and Korea access to the globally successful, online technology portal and e-community where engineers worldwide collaborate daily, share information and research the latest technology. element14 facilitates interaction, collaboration and information sharing among users, and is valuable tool to support design engineers in their work. The e-community already has a well established following across Asia Pacific, with its built-in translation tool enabling users of different languages to converse in real time. element14 now has the best product offering for electronic design engineers in all of Asia. Users can also secure price and delivery quotes, discover industry trends, and post blogs, articles and comments in this forum.

Salman Syed, President for Asia Pacific said, "We can now offer customers in Thailand, Taiwan and Korea a new source of genuine electronic components combining the very latest technology with a commitment to service excellence and reliability, more product choice, speedy delivery and access to detailed product information to support their design needs."

"Through connectivity with the global element14 community for exchange of information and ideas, element14 will encourage innovation and help our customers become even more effective. We're excited to be supporting the thousands of technologists, design and service engineers in these markets as they continue to have an important impact on global engineering innovation and create the future," he added.

About Premier Farnell

Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 ecommunity for design engineers - an industry first (www.element-14.com). With sales last year of £795.3m and underlying profits of £54.8m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business takes its CSR commitments very seriously.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, India, Europe, Australia and New Zealand, Newark in the US, Canada and Mexico, and Premier Electronics in China and Hong Kong. In Singapore, Malaysia, and Brazil the operation is known as Farnell Newark.

Key facts

. Over 3,500 leading suppliers
. Over 400,000 products stocked with access to over four million
. Millions of customers in over 156 industries

For more information visit the website at www.Premierfarnell.com


CONTACT DETAILS
Hui-Yun Chen, Communications APAC, Premier Farnell plc, Asia Pacific, +65 6380 3239, hychen@premierfarnell.com
Namrata Agrawal, Sr. Account Executive, 20:20 Media, Bangalore, +91 9341626121, namrata@2020india.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

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