BWI: ODIGMA, a result based Online Digital Marketing Firm, Created 0.6 million Facebook fans in 3 months

Press release from Business Wire India
Source: Odigma
Tuesday, August 17, 2010 10:30 AM IST (05:00 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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ODIGMA, a result based Online Digital Marketing Firm, Created 0.6 million Facebook fans in 3 months
3 out of Top 20 Facebook brands in India; Over 15,000 fans for a client in one day

Bangalore, Karnataka, India, Tuesday, August 17, 2010 -- (Business Wire India) -- Odigma (www.odigma.com), specialists in Social Media Marketing with emphasis on building business communities on Facebook, today announced that in less than 3 months they have created 0.6 million Facebook fans for their clients. Facebook is one of the largest social networks and it is growing at an unprecedented pace. Social Communities like Facebook are close knit groups in which word of mouth spreads at a rapid pace. Using these communities, Odigma helps its clients grow their customers and brand awareness at a rapid pace.

In today's technology driven world, it is very hard to think without technology. If one needs to talk to a friend, you would probably message him on Facebook, or if you want to find out how to renew your passport, you would probably ask a Question on Yahoo answers. Imagine how one would function without a mobile or without internet or without a chat client. This is the niche where ODigMa operates. It brings in the human touch to all the online marketing that you do for your organization. The company strongly believes that technology is a just a tool and we need to use it like a tool. We should not fall prey to these tools and expect humans to behave in a different way. Only those who understand this basic fact will succeed.

Tool

Life time value of a social media user

Commenting on the occasion, Advit Sahdev, CEO & Co-Founder, Odigma, said "In today's social media space, one to one engagements and personal touch should be used to create 'Life Time Value' a critical factor for every customer, which if missed, then one should rather not do social media and just focus on paid advertising. Social media is successful only if you follow the rules of an offline business." Adding further he said "A short term focused business would just care about the money it has made from one transaction, and try to get the maximum profit from that. He would not create "Life time value". In simple terms, every community member has a value at any given point in time and it goes up and down based on interactions in the community. The higher the value, more are the chances of the community member actually transacting with the brand.

Odigma uses tools which have been developed in-house for developing communities for their clients. They work closely with their clients to understand the requirements and thereafter create themes which would enhance the image and achieve the set goals. The company understands the value of human behavior, personal touch and one to one interactions and is therefore very successful in creating brand positioning, awareness and engagement strategies for its clients. The reasons to be present on XYZ social platform should not just be that we need to be there because our competitor is there but because one wants to achieve ABC goals. The goals could be brand awareness; the goal can be interactions with community to build the trust or anything else. Thus the basics of social media marketing are:

. People trust word of mouth more than any thing else
. Word of mouth has to spread very fast, or else it will not show you significant results
. The word of mouth is best spread across like minded people

Today everyone treats social media as a magical tool that will do wonders to your business. All businesses are engaging with customers on Facebook. Elaborating further, Advit said "Social Media Marketing is very dynamic with multi fold advantages. It's the only form of marketing which gets you instant feedback and one can measure user profiles and their behavior and thus optimize the campaigns even further."

About Advit Sahdev, CEO & Founder, Odigma

Advit has an engineering degree from NIT Surathkal, Karnataka followed by PGDBM. He has an cumulative work experience of 9 years with organizations such as Intel. His key strengths are creativity and analytics. He is passionate about Mathematics (score 100% in 10th CBSE board; top 0.1% across in India). Advit has worked on social media for over 2 years.

Odigma offers:

o Facebook community development and engagement
o Social media presence on Top 50 platforms across the world
o Comprehensive Brand monitoring and Reputation management analysis
o User migration to organization database
o In-depth blogging strategy and execution

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Advit Sahdev_CEO_Odigma
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CONTACT DETAILS
Preeti Gupta, Pragma Communication, +91 9901568510, preeti@pragmacommunication.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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