Thursday, August 26, 2010

BWI: Sybase Recognized as Leader in Mobile Device Management Enterprise Software for Ninth Consecutive Year

Press release from Business Wire India
Source: Sybase India
Thursday, August 26, 2010 04:41 PM IST (11:11 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
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Sybase Recognized as Leader in Mobile Device Management Enterprise Software for Ninth Consecutive Year
New Report from Leading Industry Analyst Firm Highlights 19.7 Percent Market Share of Sybase Afaria Solution in Mobile Device Management

Bangalore, Karnataka, India, Thursday, August 26, 2010 -- (Business Wire India) -- Sybase, Inc., an SAP company (NYSE: SAP) and industry leader in enterprise and mobile software, today announced that in the recent Worldwide Mobile Device Management Enterprise 2010 - 2014 Forecast 2009 Vendor Shares report,1 leading IT market research advisory firm IDC recognized Sybase as the leader in mobile device management (MDM) enterprise software market for the ninth consecutive year.

"The need to cost effectively and safely embrace the widespread adoption of individual-liable devices in the enterprise has helped increase the interest in mobile device management and security," said Stacy Crook, senior analyst for mobile enterprise research at IDC. "If not managed properly, consumer devices in the enterprise can introduce a whole new set of security concerns and costs, while adding another layer of complexity."

"The mobile landscape is increasingly more complex with a steady flow of new devices being released and the need to securely mobilize business processes and corporate data from across the enterprise is becoming more critical for customers," said Willie Jow, vice president of mobility marketing, Sybase. "Sybase Afaria, in combination with Sybase Unwired Platform, offers customers the most comprehensive, industry-leading solutions and managed mobility services through a strong partner ecosystem to help minimize these complexities. This recognition by IDC of Sybase as the mobile device management leader for an unprecedented ninth consecutive year is further proof of our success in achieving this goal."

As defined by IDC, the Mobile Device Management Enterprise software provides standard features found in all desktop administration solutions, such as maintaining PC hardware and software inventories, performing software distribution, managing antivirus scan files and enabling remote control for systems diagnostics. In addition, MDM Enterprise solutions also include advanced functions that address the needs of mobile and wireless users, such as mobile security, support for offline and over-the-air wireless synchronization, and backup and recovery capabilities.

The full report can be obtained at www.idc.com. For more information on Sybase Afaria and Sybase Managed Mobility please call 800-8SYBASE or 519-883-6898 or visit www.sybase.com/afaria and www.sybase.com/mobilize/managed-mobility.

About Sybase Unwired Platform

The Sybase Unwired Platform is a flexible, open, and scalable enterprise-class application and services platform built on proven technologies from the industry leader in mobility. With seamless integration with a variety of enterprise applications such as SAP and support for industry standard database, service-oriented architecture, and web services protocols, the platform enables the next generation of mobile applications and services that will transform any organization. The platform securely delivers data and services to all major device platforms and developers looking to build advanced mobile applications will benefit from the powerful 4GL tooling and the integration with common development environment such as Eclipse. When deployed with the industry leading Afaria Server, Sybase Unwired Platform's capabilities are extended even further by providing a single administrative console to centrally manage, secure and deploy mobile data, applications and devices. For more information, visit www.sybase.com/SUP

About Sybase

Sybase, an SAP company, is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world's most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit http://www.sybase.com. Read Sybase blogs: http://blogs.sybase.com.

Source: IDC, Worldwide Mobile Device Management Enterprise 2010-2014 Forecast 2009 Vendor Shares Report, Doc # 224437, August 2010.

Sybase is a registered trademark of Sybase, Inc. ® indicates registration in the United States. All other product and service names mentioned are the trademarks of their respective companies.

Forward-looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.


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Sanjana Shetty, 20:20 Media, +91 9986843610, sanjana@2020india.com

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