BWI: blinkx to Power Video Search for Sagoon

Press release from Business Wire India
Source: Sagoon Inc.
Thursday, February 26, 2009 10:06 AM IST (04:36 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
Release no: 19337
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blinkx to Power Video Search for Sagoon
Semantic Search Expert Sagoon Signs Red Label Deal with blinkx

San Francisco, California, United States, Thursday, February 26, 2009 -- (Business Wire India) -- blinkx, the world's largest and most advanced video search engine, today announced that it has signed a Red Label agreement with Sagoon (www.sagoon.com), a newly launched Internet search engine. Under the terms of the agreement, blinkx will power video search for Sagoon, providing their users with easy, efficient access to blinkx's massive index of 35 million hours of online video.

Based in Washington, D.C., Sagoon is a Web search engine founded by IT professionals Govinda Giri and Shiba Dhakal. Sagoon applies semantic over lexical search to offer users the most meaningful results possible. The technology itself was developed by Elixir Web Solutions, a New Delhi-based interactive media and technology company, and combines Web index with content-based relevance methods and organized results to process search. Sagoon provides various services to its users, including Web, news, and video searches. The Web search engine's video search capabilities will now be powered by blinkx's expert technology that includes language-agnostic speech recognition and visual analysis software, producing the most accurate, relevant results possible.

"We're delighted to partner with Sagoon, a new company with big ideas and novel technology," said Suranga Chandratillake, founder and CEO, blinkx. "We're passionate about search and excited to provide engines like Sagoon with the technology to extend their abilities beyond text."

"We're pleased to partner with blinkx and to have access to the industry's leading video search technology," said Govinda Giri, founder and chief executive officer, Sagoon. "We are continuously adding unique new features to Sagoon, and are thrilled to offer our users the most accurate, efficient way to search rich media online."

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 450 partners and 35 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio; video, viral and TV content, and made it fully searchable and available on demand. Blinkx's founders set out to solve a significant challenge - as TV and user-generated content on the Web explode; keyword-based search technologies only scratch the surface. Blinkx's patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About Sagoon

Sagoon is a privately owned company based in Washington DC. It is dedicated to providing a new window for web search that combines the largest Web index with content-based relevance methods and organized results. Sagoon derives its name from Sanskrit "Shakuna" meaning "auspicious or ushering good results". This christening reflects Sagoon's sincere wish that the exploration of information and resources on the site ushers in "good luck" and augurs well for all businesses and users. For more information, please visit http://www.sagoon.com/.


CONTACT DETAILS
Tim Turpin, Sparkpr, +1 (415) 321 1894, tim.turpin@sparkpr.com
NOMAD for blinkx, Charles Lytle, Citi
Govinda Giri, Sagoon Inc. Washington DC, 571-239-4710, girig@sagoon.com
Maneesh Thareja, Sagoon Inc. India, +91 (11) 40719928, maneesht@elixirweb.in

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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