Press release from Business Wire India
Source: Desi Hits Inc.
Thursday, February 26, 2009 10:01 AM IST (04:31 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Information technology, Media & entertainment; Technology
Release no: 19336
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The Pussycat Dolls go Bollywood again Exclusively on DesiHits.com
Remixing the Oscar Winning Song, "Jai Ho" from Slumdog Millionaire
New York, United States, Thursday, February 26, 2009 -- (Business Wire India) -- The Pussycat Dolls go bollywood yet again by releasing a desi remix of "Jai Ho", which is the now-famous song played during the credits of the Academy Award winning film, Slumdog Millionaire. Last night during the 2009 Academy Awards, "Jai Ho" won an Oscar for "Best Original Song" beating out WALL-E's "Down to Earth", by Peter Gabriel, and "O.Saya", also of Slumdog Millionaire and by A.R. Rahman.
As the leader of all things desi, DesiHits.com is again the exclusive outlet to feature The Pussycat Dolls bollywood remix of "Jai Ho" and make it available to their audience worldwide. This isn't the first time that DesiHits.com has helped The Pussycat Dolls along with many other top western artists, go bollywood. During New York Fashion Week's "Fashion Rocks" event in September 2008, The Pussycat Dolls also brought attention to the growing Desi phenomenon by strutting the red carpet in Indian sarees designed by Rocky S, a fashion designer invited by DesiHits.com who has carved a niche in the Indian fashion industry.
"With the release of The Pussycat Dolls new remix of "Jai Ho", they are continuing to join this popular, international trend by fusing what's hot in the east with the west. DesiHits.com is excited to share this exclusive track and reiterate once again, that Hollywood is going Bollywood" said Anjula Acharia-Bath, CEO of Desi Hits.com.
About Desi Hits!
Redefining Desi1 to reflect the diversity of today's coolest and trendsetting global South Asians. Desi Hits! is the creator and hub for fusion east/west entertainment distributed through a global multiplatform network including the wildly addictive www.desihits.com. The website features original streaming audio/video shows, editorial, artist profiles and exclusive celebrity interviews, music/movie reviews all accessible anytime, anywhere, on the go. DesiHits.com is also home to the first official Desi iTunes music storefront, here you can discover both east/west, new and established artists in a one stop shop for all your music needs! The multiplatform media company caters to a cosmopolitan community that craves fresh, bi-cultural content from Los Angeles, London, Bollywood and beyond. Founded in January 2006 with headquarters in New York and London, Desi Hits! is dedicated to creating and encouraging exciting, edgy content and has already gained a global following. Has Desi HIT you yet? Love it, live it @ www.desihits.com.
CONTACT DETAILS
Sabrina Levine, Lizzie Grubman PR, 212.966.5000 x102, Sabrinal@grubmanpr.com
KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, IT, MEDIA, TECHNOLOGY
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