BWI: Castrol Presents Power1 Passion Hunt

Press release from Business Wire India
Source: Castrol
Monday, February 23, 2009 10:33 AM IST (05:03 AM GMT)
Editors: General: Consumer interest, Entertainment, Sports; Business: Advertising, PR & marketing, Automotives, Media & entertainment, Sports; Automotive
Release no: 19307
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Castrol Presents Power1 Passion Hunt
The Ultimate Search for India's Most Passionate Biker!

Mumbai, Maharashtra, India, Monday, February 23, 2009 -- (Business Wire India) -- The second round of the Castrol Power1 Passion Hunt, a nationwide search for India's most passionate biker was held in Mumbai today. The first leg of the challenge was held in Pune and Mr. Piroz Kadri was crowned Pune's Castrol Power1 Most Passionate Biker and he will now represent the city at the All India Finals. Castrol Power1 Passion Hunt offers a platform to biking enthusiasts across the country to come together to showcase and share their passion for biking. The event will be held in 8 cities (Pune, Mumbai, Ahmedabad, Delhi, Kolkata, Hyderabad, Chennai and Bangalore) and winners from each city will compete against each other at the National Finals to be held in New Delhi on 22nd April 2009.

Around 300 bikers participated in the Mumbai round of the Castrol Power1 Most Passionate Biker competition which included a test of biking skills, bike style quotient, biking knowledge and overall passion for biking. Mr. Malcolm Ilavia was crowned Mumbai's Castrol Power1 Most Passionate Biker and he will now represent the city at the All India Finals. Mr. Malcolm Ilavia was adjudged winner by a jury which included Castrol Power1 and the xBhp members. Besides judging, the xBhp team members are also travelling across the country, talking to bikers and encouraging them to participate in the event.

Speaking about his victory, Mr. Malcolm Ilavia said, "The Castrol Power1 Passion Hunt is a great opportunity for passionate bikers like myself. I had great fun all day and I am thrilled to be crowned Mumbai's Castrol Power1 Most Passionate Biker. I am looking forward to the finals where I will have the opportunity to meet John Abraham - a most passionate biker himself. What I liked about this event was the underlying message promoted by Castrol Power1 that you don't have to be unsafe to be passionate and cool about biking. In fact, it is very uncool to be unsafe on a bike or anywhere else and that is a message I will carry with me for all times".

Speaking at the event, Vikram Garga, Marketing Manager - Motorcycle Oils, Castrol India Limited, said, 'Castrol has a long and successful association with biking and in fact all forms of motor sport. We are the market leaders in the two wheeler engine oil segment in India and have a very close relationship with the biking community. This is the 100th year of the Castrol brand in India and we decided to do something really exciting around our performance enhancing two-wheeler brand - Castrol Power1. The Castrol Power1 Passion Hunt will further strengthen our relationship with our customers - especially with those bikers who love their bikes and who in fact form the core of our motorcycle engine oil consumer base. The Castrol Power1 Passion Hunt will provide biking enthusiasts a platform to display their talent and passion in a safe and controlled environment".

Castrol Power1's brand ambassador - Actor John Abraham launched the Castrol Power1 Passion Hunt in Mumbai on Friday 6th February and he will also be present at the finals in Delhi on April 22nd, to give away the grand prize to the winner. The overall winner will be awarded a Yamaha R1 Superbike - a most coveted machine for any biker.

In addition to the on ground event, there is also an online component as well in the Castrol Power1 Passion Hunt. Bikers can log on to power1hunt.com and can create their own personal profiles as passionate bikers to showcase to the world. On this site, bikers can upload pictures, videos and stories pertaining to biking. Visitors to the site will be able to vote for the online 'Castrol Power1's Most Passionate Biker' and this on line winner will also have an opportunity to participate in the All India Final competition. To promote this exciting event, Castrol has partnered with PVR Cinemas and Radio City.

About Castrol India Limited

Castrol India Limited is a public limited company in which 70.92 % of the paid-up capital is held by Castrol Limited, U.K which is a part of BP group of companies worldwide. Starting off as a trading unit in India, Castrol has grown to become the market leader in the retail automotive lubricant segment. Castrol has constantly demonstrated its commitment to Indian consumers by offering world class products, backed by the highest level of customer service. Castrol India is acknowledged as the technology leader in the Indian lubricants industry.

Castrol Power1 products help bikes deliver maximum and sustained power right up to very high operating rpms, without sacrificing engine durability. With the creation of Power1, Castrol has reached out to the segment of bikers who demand more power and the highest performance from their bike. And to keep up with our clients' needs, Castrol will introduce a 900ml pack in addition to our 1L pack, which will cater perfectly to Hero Honda owners and other 900ml users alike.

For more on Castrol India, visit www.castrol.co.in

About xBhp

xBhp.com is one of India's most popular motorcycling communities and portals. The community has executed a mega road trip in India, Australia and New Zealand on superbikes. The main aim of the community is to project motorcycling as a lifestyle in India and to popularize biking in a safe manner.

To view the photograph, please click the link given below:

Castrol Power1 Passion Hunt, Mumbai Preliminary round with Vikram Garga, Marketing Manager - Motorcycles Oil, Castrol India Limited
For picture(s)/data to illustrate this release click below:

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KEYWORDS
CONSUMER, ENTERTAINMENT, SPORTS, MARKETING, AUTOMOTIVE, MEDIA, AUTOMOTIVE, 500870.BO

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