Press release from Business Wire India
Source: Vdopia
Tuesday, February 10, 2009 10:59 AM IST (05:29 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
Release no: 19190
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Dainik Bhaskar Achieves Industry Video High with Vdopia
Gurgaon, Haryana, India, Tuesday, February 10, 2009 -- (Business Wire India) -- Vdopia, the world's leading premium online video advertisement network, today named Dainik Bhaskar as a Star Advertiser of 2008. This accolade is recognition of the extraordinary success that Dainik Bhaskar achieved for its campaign - "Ziddkaro". This campaign was targeted at 25-40 year olds and was able to generate a click-through rate (CTR) of 3.55% which is 7-8 times above the industry average.
The campaign's success was due to the immersive video-in-video experience which, combined with endorsement by Mahinder Singh Dhoni (MSD), provided mass market appeal with deeper customer engagement. Over 200,000 unique viewers watched the "Ziddkaro" video ad, which was simultaneously featured on over 100 premium sites, reaching Indians across the country. The video campaign ran as a pre-roll before premium video content, which included news, sports and entertainment sites. This pre-roll video ad was clickable and took viewers directly to Ziddkaro.com. 9369 viewers landed on the Ziddkaro site. Vdopia came up with superb innovation - 'text superimposition', in which the zidkaro invitation text was embedded in the video ad, thus generating more user response.
Kushal Sanghvi Managing Director of Media Contacts, said: "We spent a lot of time strategizing what would be done for the campaign online. The brand has invested in making a great commercial and it was only perhaps right to try and explore the same in the digital space too. Vdopia offered us the right opportunity to use the same video creative online across relevant premium internet video content. Vdopia team not only implemented it quickly but also came up with the idea of text superimposition which increased the CTR and led to huge traffic on Ziddkaro.com. Vdopia is the undisputed market leader and their expertise helped us achieve such impressive results."
Sanjeev Kotnala, Vice President, Dainik Bhaskar Group added: "It was great idea from Media Contacts to communicate our message to the Internet audience using Mahinder Singh Dhoni (MSD) TVC. MSD is a national icon and the campaign created great buzz and impact. Vdopia not only gave us great reach and branding, but also delivered impressive traffic to our site. There is no doubt that Vdopia is going to be a part of every marketing plan and is certainly taking the online video industry to the next level."
Mayur Sethi, Media Supervisor India, Media Contacts said: "I would like to congratulate the entire Vdopia team for brilliantly executing Dainik Bhaskar's Ziddkaro campaign. Their ability to take great video creative and deliver great audience results is testament to their position as the world's leading premium advertising network."
Saurabh Bhatia, Chief Business Officer, Vdopia commented: "We would like to congratulate Media Contacts and Dainik Bhaskar for being the advertiser of the quarter. The key to success for the campaign was amazing creative, right targeting, positioning with premium content and using innovation like text superimposition by Vdopia. This is a landmark within the Indian advertising industry as it is the first time that a media company has used online video advertising for corporate branding purposes. Online video advertising is now a critical part of the media mix; we're delighted to be working with Media Contacts who are ahead of the game in their understanding of how online video can extend TV campaigns."
About Vdopia, Inc.
Vdopia is the world's largest premium video advertising company. Initially focused on South Asians across the world, Vdopia delivers advertisers and publishers with industry-leading results due to its focus on premium audiences and premium content. Vdopia is the first video advertising company that has provided consistent monetization of online video content, which has resulted in massive growth in the amount of online video content across all leading South Asian websites.
Headquartered in Silicon Valley, Vdopia is a venture-backed company founded by Stanford and IIT graduates with extensive technology and media experience. The company has sales and development offices in San Jose, CA, New York, NY; Gurgaon and Mumbai, India.
About Media Contacts
Since 1997, and in 33 countries in 43 cities across Europe, North America, South America, Asia, and Oceania, Media Contacts has been the trusted partner of more than 400 clients, including the market leaders in many industries, such as Air France, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citroën, Repsol, Reckitt Benckiser, Sears and VW, amongst others.
Media Contacts ("MC") is the global interactive media network of Havas Digital - the interactive division of Havas Media. MC provides data driven media solutions across all interactive channels: digital, direct response, relationship based media.
MC brings together professional expertise, proven strategic insight, and Artemis®, Havas Digital advanced proprietary technology platform, to maximize impact of the advertiser's interactive media investment.
About Dainik Bhaskar
Dainik Bhaskar, a subsidiary of Bhaskar group is a Hindi-language daily newspaper of India. It started in 1958 from Bhopal, capital of Madhya Pradesh. Currently it is published from many cities of North India. Bhaskar Group is a 1700 crore business conglomerate with strong presence in newspapers, television, entertainment, printing, textiles, fast moving consumer goods, oils, solvents and internet services. The group has rocketed to the top of the print media industry in India with its flagship Hindi daily newspaper, Dainik Bhaskar, and the Gujarati newspaper, Divya Bhaskar. Its collaboration with Zee Group has resulted in DNA, short for Daily News and Analysis, which enjoys a large readership in Mumbai.
To view the photographs, please click on the links given below:
Saurabh Bhatia
ZID Karo Landing Page
VDOPIA Video Ad with Text Superimposition
For picture(s)/data to illustrate this release click below:
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CONTACT DETAILS
Saurabh Bhatia, Vdopia, +91 9811300197, saurabh@vdopia.com
KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY
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3.55% CTR is very high. The next gen will be a relevant clickable ad inserted directly in the video itself. We at Veeple are seeing CTRs of 3% to over 11% depending on industry sector.
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