BWI: Flytxt Launches Mobile Marketing Blog

Press release from Business Wire India
Source: Flytxt
Wednesday, February 10, 2010 11:10 AM IST (05:40 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Telecommunications; Technology
--------------------------------------------------
Flytxt Launches Mobile Marketing Blog


Trivandrum, Kerala, India, Wednesday, February 10, 2010 -- (Business Wire India) -- Flytxt has announced the launch of Mobile Marketing Mantra, a blog on mobile marketing technology and best practices.

"Flytxt is very pleased to create this platform for the global mobile marketing community to exchange views and expertise," says Dr. Vinod Vasudevan, Group CEO of Flytxt, announcing the launch of the blog. Mobile Marketing Mantra will host discussions by Flytxt and industry experts on topics like marketing technology, best practices in mobile marketing, and ROI measurement.

"Mobile operators and other enterprises realise the potential of mobile as a marketing channel, but we also see a lot of myths and confusion in the minds of marketers," says Thomas Schuster, Co-founder and Senior Vice President - Product & Technology. "Through Mobile Marketing Mantra, our goal is to bust these myths and share insights from experts on right mobile marketing techniques," he adds.

The blog is available at http://blog.flytxt.com/.

About Flytxt:

Flytxt is the technology leader in mobile marketing. Neon, the third generation mobile marketing platform from Flytxt is deployed at major mobile operators and media companies across Africa, Asia, and Europe. Neon enables customers to generate incremental revenue through high-impact mobile marketing campaigns. Flytxt pioneered mobile marketing business with successful projects such as Orange Wednesday and Cadbury Txt 'n' Win. In 2007, Flytxt sold its agency business and launched its technology platform. Head quartered in Trivandrum (India), Flytxt has presence in New Delhi, Mumbai, London, Cape Town and Frankfurt. For more information, please visit www.flytxt.com.


CONTACT DETAILS
Nageena Vijayan, Flytxt India, +91 9895981328, nageena.vijayan@flytxt.com
Megha Tripathi, 20:20 Media, +91 9899186411, megha@2020india.com
Lakshita Sogani, 20:20 Media, +91 9899200649, lakshita@2020india.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com