BWI: Aircel and Balaji Telefilms Ltd Launch India’s first Interactive Detective Audio Series- Kriminal Kaun

Press release from Business Wire India
Source: AIRCEL
Wednesday, May 12, 2010 02:11 PM IST (08:41 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Business services, Telecommunications; Technology
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Aircel and Balaji Telefilms Ltd Launch India's first Interactive Detective Audio Series- Kriminal Kaun


New Delhi, Delhi, India, Wednesday, May 12, 2010 -- (Business Wire India) -- Aircel, the fast-growing Pan-India telecom operator, with a subscriber base of over 36 million and Balaji Telefilms Ltd, the entertainment conglomerate, announced the launch of India's first ever Interactive, Detective mobile series - Kriminal Kaun. This Interactive, Detective series, is introduced by New Media - the digital entity of Balaji telefilms Ltd.

Kriminal Kaun is a series of 'audiosodes', where Aircel users can subscribe to this service and listen to the exciting stories in Hindi or Tamil. The stories are gripping and focus on mystery be it murder, kidnap or robbery. There is a fresh series every week like - Crime in Fashion World, The Trap, Wedding Night Murder, etc. Each series has 4 episodes, updated daily - in the first episode the consumers get to hear the story ; the second episode focuses on investigation ; the third episode is dedicated purely to subscriber interaction where they get to guess the "Kriminal" in the series and in the fourth episode the detective Inspector Avinash solves the crime.

This detective series is available to all Voice users of Aircel at a charge of Rs.30/- per month as subscription and 10 paise per minute.

Mr. Gurdeep Singh, COO, Aircel said, "We truly believe in providing innovative and engaging products to our consumers, bringing to them a world of possibilities. We have partnered with Balaji Telefilms to offer our consumers a thrilling and entertaining experience with the first ever Interactive and Detective daily audio series on your mobile phone in India."

Commenting on the initiative, Mr. Puneet Kinra, Group CEO, Balaji Telefilms said, "It has always been our endeavor to introduce superior entertainment and Balaji Telefilms Ltd has been the pioneer in providing innovative entertainment solutions in its New Media Division. Considering the busy lifestyles of Indian consumers, we decided to offer entertainment on the move. With these 'audiosodes', mobile entertainment will no longer be restricted to gaming and music. This is the first time that an interactive daily detective series has been introduced to cellular phone users in India, and we look forward to creating more such creative content."

About Balaji Telefilms Ltd:

Balaji Telefilms Ltd. is India's leading entertainment conglomerate and has revolutionized the Indian television industry. Started in 1994, by the proficient first family of the Indian Television Industry: Mr. Jeetendra Kapoor, Mrs. Shobha Kapoor and Ms. Ekta Kapoor, Balaji Telefilms today is not only perceived as a content provider but also as a powerful communicator, which influences the lives of the audiences.

Balaji Telefilms is poised as a media powerhouse, which is ready to take on the world. Some of Balaji Telefilms' recent TV shows include Bandini, Kitani Mohabbat Hai, Pavitra Rishta, Koi Aane Koi Hai and Bairi Piya.

Having hired Puneet Kinra as Group CEO in 2008, Balaji Telefilms has today diversified into new businesses of Motion Pictures and New Media being driven by Vikram Malhotra and Uday Sodhi respectively, which are set to make a mark with entertainment content consumers across the world.

About Aircel

Aircel, a part of Maxis Communications Berhad, Malaysia, is India's fifth largest GSM mobile service provider with a subscriber base of over 36 million and is the fastest growing mobile operator in the country. It is the market leader in Tamil Nadu, Assam, North-East and Chennai. . Aircel is now present in 18 Telecom Circles (Mumbai, Pune, Uttar Pradesh East, Uttar Pradesh West, Delhi, Andhra Pradesh, Karnataka, Kerala, Kolkata, Assam, Bihar, Chennai, Himachal Pradesh, Jammu and Kashmir, North-East , Orissa, Tamil Nadu and West Bengal) and with spectrum secured for all the remaining circles (a total of 23 circles in India), the company is on track to become a leading Pan-India Operator. For more information, please log on to www.aircel.com


CONTACT DETAILS
Ms. Madhavi Kochar, 20:20 MEDIA, +91 9810788188, madhavi@2020india.com
Ms. Shalini Sethi, Head- Corporate Communications, Aircel Limited, +91 9711597229, shalini.sethi@aircel.co.in

KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, BUSINESS SERVICES, TELECOMMUNICATIONS, TECHNOLOGY

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