BWI: Aircel Reaches Out to You During Rains

Press release from Business Wire India
Source: AIRCEL
Friday, July 16, 2010 03:17 PM IST (09:47 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
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Aircel Reaches Out to You During Rains


New Delhi, Delhi, India, Friday, July 16, 2010 -- (Business Wire India) -- Aircel Limited one of the leading telecom players in India, has taken an Innovative Initiative as part of its social responsibility to reach out to the people during heavy rains and help them sail to their destination.

As part of this Initiative Aircel has put up a boat on a hoarding at strategic places where there is water logging and excessive flooding during the rains, thereby causing a lot of chaos and inconvenience to the commuters and pedestrians who get stranded for hours in anticipation for help to come by.

In an endeavor to reach out to all and make a difference in hard times, Aircel has come out with a dinghy-boat tied to a hoarding and when rains hit hard the rope can be easily cut and the boat is swung into action by the volunteers of Aircel to help ferry the stranded citizens safely from one point to the other.

This Initiative has been carried out in Delhi - Minto Bridge; Pune - Deccan; Hyderabad - Hi-Tech City Subway; Bangalore - Koramangala; Cochin - Vytila; Chennai - Madipakkam & Velachery; Mumbai - Andheri Subway & Milan Subway; Kolkata - Park Circus; UP West - Agra-MG Road; Assam - Guwahati- T.C. Point; Orrissa - Bhubaneswar- Laxmi Sagar; Bihar - Patna-Dak Bangla and UP East - Lucknow-Sikandrbagh.

About Aircel

Aircel, a part of Maxis Communications Berhad, Malaysia, is India's fifth largest GSM mobile service provider with a subscriber base of 40 million and is the fastest growing mobile operator in the country. It is the market leader in Tamil Nadu, Assam, North-East and Chennai. Aircel is now present in 20 Telecom Circles (Mumbai, Pune, Uttar Pradesh East, Uttar Pradesh West, Delhi, Andhra Pradesh, Karnataka, Kerala, Kolkata, Assam, Bihar, Chennai, Himachal Pradesh, Jammu and Kashmir, North-East , Orissa, Tamil Nadu, West Bengal, MP & Chhattisgarh and Haryana) and with spectrum secured for all the remaining circles (a total of 23 circles in India), the company is on track to become a leading Pan-India Operator. For more information, please log on to www.aircel.com.


CONTACT DETAILS
Ms. Madhavi Kochar, 20:20 MEDIA, +91 9810788188, madhavi@2020india.com
Ms. Shalini Sethi, Head- Corporate Communications, Aircel Limited, +91 9711597229

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

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