BWI: Shell Helix Offers its Fans the Chance to Win an Exclusive Driving Day with Ferrari

Press release from Business Wire India
Source: Shell Lubricants
Friday, July 16, 2010 02:10 PM IST (08:40 AM GMT)
Editors: General: Consumer interest, Entertainment, Sports; Business: Automotives, Business services, Energy companies, Sports; Automotive
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Shell Helix Offers its Fans the Chance to Win an Exclusive Driving Day with Ferrari


New Delhi, Delhi, India, Friday, July 16, 2010 -- (Business Wire India) -- The winners will:
. Get the chance to visit the home of Ferrari - Maranello, Italy
. Have an opportunity to work with Ferrari mechanics on a genuine Ferrari Formula OneTM car
. Experience a passenger ride in a Ferrari GT car
. Win assured gifts like Adidas bag, digital camera or gold coins
Shell Lubricants for the third consecutive year gives a golden opportunity to its consumers to visit Maranello (Italy), the home of Ferrari with Shell Helix Motor Oils.

Have you ever dreamt what it would be like to be taught how to drive a new Ferrari by a Formula One driver? Just buy a pack of Shell Helix Ultra (4L) or Shell Helix HX5 (3L/3.5L) and get a chance to be one of the few lucky people who will have this lifetime experience.

Only a few people from around the world, will get the chance to race around Ferrari's famous test track, experience the exhilaration of a Ferrari road car, and go behind the scenes at the home of Ferrari with Shell Helix. A select group of winners will be flown to the famous town of Maranello, the home of Shell's long-standing technical partner Ferrari, Italy in November 2010 to take part in an exclusive driving day with Ferrari.

Throughout the two-day experience of a lifetime, guests will begin to understand what it is like to be part of the Ferrari legend. From racing around Ferrari's famous test track with a Ferrari Formula OneT driver in Ferrari road cars to eating in the renowned Ristorante Cavallino, the winners will experience the emotion and excitement that only Shell together with Ferrari can provide.

In addition to becoming a Ferrari driver for the day, the winners will get an exclusive look behind the scenes of the Ferrari GT factory where Shell engineers work hand-in-hand with their counterparts at Ferrari to develop the latest engine lubricants that help to clean and protect the engine of each car that drives off the production line.

The lucky winners will also get a tour of the Sporting Department where the team makes the world-famous Formula One cars. Finally, a look at Ferrari historic race and road cars in the Galleria Ferrari museum will combine to make the Shell Helix Ultra Ferrari Adventure the most exclusive and memorable two days in the life of any motoring fan.

To reach closer to its customers, Shell Lubricants is running a 360 degrees marketing campaign including on-ground activation programs in malls and car clusters in India. The company has simultaneous trade offers for dealers & franchisees.

The engine of every Ferrari, whether it's a road car or racing thoroughbred, that rolls out of the famous gates at Maranello is lubricated by Shell Helix Ultra. The two companies first started working together in the 1930s, immediately gaining a technological advantage over the competition and developing products together for the race track that could then be transferred to the road. The same is true today as Shell engineers who develop the highly-advanced Shell Helix Ultra blend for Ferrari's Formula One car also oversee the development of the Shell Helix Ultra product range - using the same active cleansing technology found in the Ferrari Formula One engine's lubricant.

Every customer who purchases Shell Helix Ultra (4L) or Shell Helix HX5 (3L/3.5L) needs to scratch the coupon on the pack to win the assured gift like an Adidas bag, a digital camera or a gold coin. The closing date for entries is 30 September 2010. The winners will be chosen in October and duly informed.

Mr. Donald Anderson, Country Head - Lubricants, Shell India Markets Pvt. Ltd., said: "Shell Helix protects the engines for the maximum performance and is proud to be associated with Ferrari from past 60 years. Our association is a result of our technological supremacy around the world and we are happy to yet again provide our customers the opportunity to have their Ferrari Moment. The Shell Helix Ultra Ferrari Adventure really will be the adventure of a lifetime and no one should miss the opportunity to join us in Italy".

NOTES TO EDITORS

About Shell Lubricants

Shell is the global market share leader in lubricants with 13% of the market in volume terms, according to the international market research firm Kline. The company makes and sells more than 3,000 different lubricants to meet customer needs across a wide range of applications. These include consumer motoring, commercial transport, mining, food processing and power generation.

Shell Lubricants has five lubricants research and development centres in the UK, Germany, France, the US and Japan.

Shell's portfolio of lubricant brands includes Shell Helix, Shell Advance, Shell Rimula, Shell Rotella, Shell Tellus, Shell Cassida, Shell Spirax, Pennzoil® and Quaker State®. Shell also owns a portfolio of car care products and Jiffy Lube® services.

About Shell Lubricants India

Shell Lubricants India is a 100% subsidiary of Shell. Shell Lubricants' India operations demonstrate Shell's long-term commitment to India and its support for the country's increasing energy needs. Going forward, the company expects to see much greater availability of Shell lubricants and faster growth in the market as it wins new customers. Shell Lubricants' customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.


CONTACT DETAILS
Madhavi Kochar, 20:20 MEDIA, +91 9810788188, madhavi@2020india.com
Pooja Mehta, 20:20 MEDIA, +91 9811888423, poojamehta@2020india.com

KEYWORDS
CONSUMER, ENTERTAINMENT, SPORTS, AUTOMOTIVE, BUSINESS SERVICES, ENERGY, AUTOMOTIVE

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