BWI: Jagran Solutions in Association with DealsandYou.com - India’s Leading Group Buying Site brings to Marketers the Biggest Brand Promotion Idea

Press release from Business Wire India
Source: Jagran Solutions
Wednesday, September 15, 2010 03:08 PM IST (09:38 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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Jagran Solutions in Association with DealsandYou.com - India's Leading Group Buying Site brings to Marketers the Biggest Brand Promotion Idea
Get Rs100 in Rs50! The next big thing in Brand promotions & on-pack offers is "Promo Cash"!

New Delhi, Delhi, India, Wednesday, September 15, 2010 -- (Business Wire India) -- Keeping with the spirit of innovation this festival season Jagran Solutions, an organization which has pioneered result oriented Brand activation and promotional solutions for the top brands in the world has come together with DealsAndYou, India's leading group buying site to launch the next big thing in Brand promotion ideas "Promo Cash"!

Imagine if a Rs. 50 can of soft drink comes with a Rs.100 'Cash Back' or a Rs. 4000 mobile phone came with an offer of Rs. 4000 "Cash"! Just the communication at the retail will be clutter breaking and enable a consumer to make a favorable choice for your brand! And if the brand itself can buy the Promo Cash for upto 80% discount - what you have is a real winner waiting to be adopted

During the upcoming festival season, the "PROMO CASH" concept will enable marketers to offer their consumers the freedom of choice with "CASH" vouchers bundled into their promotional offers. Marketers can procure the "Promo Cash" vouchers of any denominations at significantly discounted prices. They can physically hand over this "PROMO Cash" to their consumers or can email it right to the mail box of the consumers!

Ambika Sharma, Chief Operating Officer, Jagran Solutions, says" The age of sipper cups and pen drives with the product promotion is passé. This product is simple, easy, and customizable it works great for Brands across the board in particular for brands with an SEC A+ to SEC B consumer base of young adults"

Guneet Singh, Director & Co-Founder, DealsandYou, says "Consumers want the freedom to choose even in a promotional gift! The DealsAndYou PROMO CASH offers consumers the flexibility to choose their favorite lifestyle brands in dining, wellness & recreation. The flexibility carries on and PROMO CASH can be easily customized for the brand, incorporated into the product packaging or handed over along with the product. It's a really potent promo idea - and frankly, you don't want your competition to use this against you this festive season!"

The product is currently available in across all key metro's.

About Jagran Solutions

Jagran Solutions is a new age marketing communications company which provides brand activation solutions via Consumer Connect Strategies. Jagran Solutions is a national agency and a pioneer in Integrated Marketing Communications specializing in Planning and Implementation of measurable Brand activations in India with offices in Delhi, Mumbai, Bangalore, Kolkata and Chennai.


CONTACT DETAILS
Mehak Kapur, Mutual Public Relations, +91 9999894977, mehak@mutualpr.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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