BWI: AOL India Launches Astrology Channel

Press release from Business Wire India
Source: AOL Online
Thursday, July 30, 2009 01:03 PM IST (07:33 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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AOL India Launches Astrology Channel
Ties up with Bejan Daruwalla's 'GaneshaSpeaks'

Bangalore, Karnataka, India, Thursday, July 30, 2009 -- (Business Wire India) -- AOL.in has added astrology to its already exhaustive collection of entertainment channels. AOL Astrology channel is partnered and powered by the renowned astrologer Bejan Daruwalla's astrology website 'GaneshaSpeaks.com'. With astrology being extremely popular in India, this relationship will go a long way in helping both AOL as well as GaneshaSpeaks reach a vast number of potential customers.

Through this tie-up, AOL.in users can avail of an entire range of interesting astrology features found on www.aol.in/astrology. This includes the usual sun sign based and personalized horoscopes and astrology guidance from leading astrologers, as well as out-of-the-box offerings like analysis and forecasts on the flash points in politics, stocks, business, sports, films; free personalized reports; more than 200,000 celebrity horoscopes as well as expert advice from the famous Bejan Daruwalla and his team of astrologers. With a promise like- 'a fully personalized horoscope reading within 72 hours', to keep, speed and accuracy are of paramount importance at GaneshaSpeaks and this ties in well with AOL's promise of fresh content.

"We are very excited about this new offering that we have been able to bring for AOL.in users. Fresh and innovative content is the USP of the AOL India portal and our content partners have always been leaders in their respective fields. AOL is a leader in the field of entertainment offerings - with popular channels like Bollywood and South Cinema garnering a huge fan following. GaneshaSpeaks offers exclusive celebrity forecasts, which compliments the edge our services hold in the entertainment arena." says PG Ponnapa, VP and GM, AOL India Portal.

"Through this association, an internationally popular entertainment portal and a renowned Vedic astrology portal will beautifully dovetail together and synergise with each others strengths. It is a winning combination right from the word go. Technological leapfrogging is a way of life at GaneshaSpeaks. This strategy has been hugely successful and GaneshaSpeaks has become the numero uno in the Indian segment as shown by Alexa.com." says Hemang Arun Pandeet, MD and CEO, GaneshaSpeaks.com.

About AOL

AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings. AOL LLC is a wholly-owned subsidiary of Time Warner Inc. with employees in 18 countries across the globe. AOL.in was started in April 2007. Learn more at http://corp.aol.in.

About GaneshaSpeaks:

GaneshaSpeaks was launched on April 25, 2003 with an idea of organising the astrology industry and unlock the potential. In a fast paced world where quality and speed are paramount, GaneshaSpeaks plies the ancient trade on the latest IT fronts with a promise - 'a fully personalized horoscope reading within 72 hours of placing an order on the internet'.An INR 100 million company, GaneshaSpeaks handles more than half a million visits on a monthly basis while the call centers combined handle more than 25000 telephonic consultations daily. Along with mundane, they also predict cricket, football, tennis, Nifty and Sensex with more than 80% accuracy.
To Learn more logon to http://www.ganeshaspeaks.com/.

To view the screenshot of the website, please click on the link given below:

Screenshot of the Website
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CONTACT DETAILS
Anand Baskaran, AOL, +91 9845028508, anand.baskaran@corp.aol.com
Payal Banerjee, AOL, +91 9845175351, payal.banerjee@corp.aol.com
S.Balasubramanian, GaneshaSpeaks, +91 9909941810, s.balasubramanian@ganeshaspeaks.com
Darshan Mankad, GaneshaSpeaks, +91 9824370283, dm.concord@gmail.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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