Tuesday, July 21, 2009

BWI: YONEX-Sunrise Present The Draw Ceremony For BWF World Championships 2009

Press release from Business Wire India
Source: Yonex
Tuesday, July 21, 2009 08:06 PM IST (02:36 PM GMT)
Editors: General: Entertainment, Sports; Business: Advertising, PR & marketing, Sports
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YONEX-Sunrise Present The Draw Ceremony For BWF World Championships 2009
Team India Gear gets Unveiled on the Occasion

New Delhi, Delhi, India, Tuesday, July 21, 2009 -- (Business Wire India) -- With the first ever World Championships event to happen In India, YONEX-Sunrise the title presenters of the BWF World Championships'09 in association with BAI and BWF announced today the results of the draw for the tournament to take place in Hyderabad in August this year. The event was inaugurated by none other than the Chief Guest and Sports Minister, Dr. M.S. Gill. Also, present on the occasion were other eminent personalities from the sports fraternity to make the draw announcements at Hotel Taj Palace, New Delhi followed by the unveiling of Team India uniforms!

The draws for the following categories were announced:

1. Men's Singles - Dr. M.S.Gill - Sports Minister of India

2. Women's Singles - Mr. Suresh Kalmadi-President, Indian Olympic Association

3. Men's Double - Mr. Mike Fennell-President, Commonwealth Games Federation

4. Women's Doubles - Ms. Sindhushree .Khullar Secretary (Ministry of Sports)

5. Mixed Doubles - Mr. Paisan Rangsikitpho, Deputy President, Badminton World Federation

Talking about Badminton in our country spoke, Mr. V.K.Verma President, BAI, "The future for Badminton in India looks very promising with the growing and improved infrastructural and training facilities. We are very confident that there is no dearth of talent in the country and with the right training and access to World Class equipments and facilities provided by YONEX-Sunrise, India can churn out World Champions! The recent example would be none other than Saina Nehwal, who has beaten the best in the world and is now, not only in the World Top 10, but has also achieved a ranking of World No.6! We look forward to her being in the Top 3 Players!"

Added Mr. D.K.Seth, Managing Director, Sunrise & Co. (PTE) Ltd, "The BWF World Championships is a tournament which sees participation from the best players across the world who come together to compete for the ultimate honor. With the World No.1 badminton brand YONEX as the backbone for the sport, we strongly believe in providing the best equipment and support for nurturing young talent in badminton. This year's BWF World Championships 2009 will be a great platform for some of them to showcase their talent in an international arena. Team India, will be coached by the veteran badminton player, Pulella Gopichand and we are eagerly looking forward to seeing some super performances!"

The championship is to be held at Hyderabad from August 10-16, 2009, will see around 500 participants from 45 countries like Indonesia, Malaysia, Denmark, Japan, China, Sweden, Vietnam, England, Korea, France, Austria, Belgium, Thailand etc. competing for the top honors. Leading players like Taufik Hidayat (Indonesia), Lee Chong Wei (Malaysia), Peter Gade (Denmark) and Saina Nehwal (India) will also be participating in the tournament.

About BWF World Championships:

The BWF World Championships is held every year except for the year of an Olympic Games. It is a showcase of the very best in the sport and it determines the World Champions in each of the five disciplines - men's and women's singles, men's and women's doubles and mixed doubles. The first World Championships was hosted in Malmo Sweden in 1977, and a Championship was held every three years until 1983, after which, it became a biennial event.

Since 2005 however, the BWF World Championships has become an annual tournament, being hosted every year except in the year of the Olympic Games.

The BWF World Championships is an individual event and each Member Association is invited to enter their players in the men's and women's singles, men's and women's doubles and the mixed doubles events. For each event, the third place winner gets a bronze medal, the runner-up a silver and the winner is awarded a gold medal and title "World Champion".

About YONEX:

Yonex the No. 1 in world badminton is also the undisputed market leader in India and has established itself firmly in the local sports firmament. YONEX is a world leader in racquet and shaft technology.

Yonex has also made its name as a trusted equipment supplier to major international events like Sydney Olympics and Atlanta Centennial Olympic games from the year 1992 up till date. It has been chosen as the official supplier to the BWF Badminton Asia Confederation, Olympic Games, Asian Games, Commonwealth Games, South East Asian Games and majority of badminton tournaments around the world.

Most of the world's top badminton players use YONEX as their racquet of choice like Taufik Hidayat, Lee Chong Wei, Peter Gade, Saina Nehwal etc. In the 2004 Olympics, 75% of badminton players used YONEX racquets and 22 out of 24 medals were won by YONEX equipped players. In the 2008 Olympics, all 24 out of 24, 100% medals were won by YONEX equipped players.

About Sunrise & Co. PTE Ltd.:

Sunrise & Company PTE Ltd. is a multinational conglomerate focused on distribution & wholesale of branded sporting equipment, accessories, sports apparels and sports footwear. The group has network companies and offices in China, Hong Kong, India, Indonesia, Malaysia, Phillipines, Singapore & Vietnam. Apart from these, the group also has business relations in Brunei, Macau & Sri Lanka.

Sunrise & Company PTE Ltd. was established in 1979. The company obtained the sole agency rights for the distribution of internationally acclaimed YONEX products in countries across Asia. Sunrise, along with YONEX, sponsors international badminton tournaments in various countries within the company's network. They have also been the suppliers of the official attire to the national contingents of several countries participating in the Olympics, Asian Games, Commonwealth Games and SEA Games.

To view the picture please click on the link mentioned below:

From L-R - Mr. D.K.Seth- CMD, Sunrise Co. PTE.Ltd; Mr. Paisan Rangsikitpho - Deputy President, Badminton World Federation; Mr. Mike Fennell-President, Commonwealth Games Federation; Mr. Suresh Kalmadi - President, Indian Olympic Association; Hon'ble Sports Minister - Dr. M.S.Gill; Ms. Sindhushree .Khullar Secretary (Ministry of Sports); Mr. V.K.Verma - President, Badminton Association of India at the draw ceremony for the YONEX-Sunrise BWF World Championships 2009


Mr. Prakash Padukone, Mr. Pullela Gopichand and Mr. D.K.Seth - CMD, Sunrise Co. PTE.Ltd unveiling the new uniform for team India at the draw ceremony for the YONEX - Sunrise BWF World Championships


Mr. Prakash Padukone and Mr. Pullela Gopichand unveiling the new uniform for team India at the draw ceremony for the YONEX - Sunrise BWF
World Championships




For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Picture_1(4).JPG
From L-R - Mr. D.K.Seth- CMD, Sunrise Co. PTE.Ltd; Mr. Paisan Rangsikitpho - Deputy President, Badminton World Federation; Mr. Mike Fennell-President, Commonwealth Games Federation; Mr. Suresh Kalmadi - President, Indian Olympic Association; Hon'ble Sports Minister - Dr. M.S.Gill; Ms. Sindhushree .Khullar Secretary (Ministry of Sports); Mr. V.K.Verma - President, Badminton Association of India at the draw ceremony for the YONEX-Sunrise BWF World Championships 2009
http://www.BusinessWireIndia.com/attachments/Picture _2.JPG
From L-R - Mr. D.K.Seth- CMD, Sunrise Co. PTE.Ltd; Mr. Paisan Rangsikitpho - Deputy President, Badminton World Federation; Mr. Mike Fennell-President, Commonwealth Games Federation; Mr. Suresh Kalmadi - President, Indian Olympic Association; Hon'ble Sports Minister - Dr. M.S.Gill; Ms. Sindhushree .Khullar Secretary (Ministry of Sports); Mr. V.K.Verma - President, Badminton Association of India at the draw ceremony for the YONEX-Sunrise BWF World Championships 2009
http://www.BusinessWireIndia.com/attachments/Picture_3(2).JPG
From L-R - Mr. D.K.Seth- CMD, Sunrise Co. PTE.Ltd; Mr. Paisan Rangsikitpho - Deputy President, Badminton World Federation; Mr. Mike Fennell-President, Commonwealth Games Federation; Mr. Suresh Kalmadi - President, Indian Olympic Association; Hon'ble Sports Minister - Dr. M.S.Gill; Ms. Sindhushree .Khullar Secretary (Ministry of Sports); Mr. V.K.Verma - President, Badminton Association of India at the draw ceremony for the YONEX-Sunrise BWF World Championships 2009


CONTACT DETAILS
Neha Sharma, IPAN Hill & Knowlton, +91-11-42492113, neha.sharma1@ipan.com
Prashant Subramanian, IPAN Hill & Knowlton, +91-11-42492111, prashant.subramanian@ipan.com

KEYWORDS
ENTERTAINMENT, SPORTS, MARKETING

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