BWI: Aircel the First to Introduce Unlimited Dialer Tune Cards

Press release from Business Wire India
Source: AIRCEL
Sunday, October 11, 2009 12:00 PM IST (06:30 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
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Aircel the First to Introduce Unlimited Dialer Tune Cards
Now Change Songs Dil Khol Ke- Bilkul Bindas Offer

New Delhi, Delhi, India, Sunday, October 11, 2009 -- (Business Wire India) -- Aircel, the fast growing Pan India telecom operator in the country, with presence in 18 circles and over 25 million subscribers, became the first to launch, 'Unlimited Dialer Tune Cards' bringing to the consumers an exciting experience in the world of 'Music' at no extra cost.

Aircel presents to the consumers Unlimited Dialer Tune Cards in physical sachet format for as low as Rs.7 for a sachet for 7days where in you can change songs unlimited, at no extra cost.

Mr. Gurdeep Singh, COO, Aircel said, "This is an industry first by Aircel to extend to the consumers simplicity of usage of VAS by way of Unlimited Music, in a physical sachet format that is innovative and comes at no extra cost. Our endeavor is to consistently delight our consumers and reach out by simplifying Usage. "

The users can now express themselves , dedicate songs to their loved ones, celebrate the mood during festivals and get the latest in music from an exhaustive catalogue of One lakh songs ranging from classical, devotional, films, jazz, hip hop to rock etc. Aircel is a National Brand with a strong local connect and has CRBT portals with the regional flavor offering consumers the choicest of songs in the regional language.

Unlimited Dialer Tune Cards are available, for Rs.31 valid up to 31days and Rs.240 valid up to a period of 1 year respectively offering unlimited song change at no extra cost. These cards are available for both prepaid and postpaid users.

Music is a universal language and as Auerbach, once said, "Music washes away from the soul, the Dust of everyday life". Aircel enables you to play the Music Unlimited.

About Aircel

Aircel, a part of Maxis Communications Berhad, Malaysia, is India's fifth largest GSM mobile service provider with a subscriber base of over 25 million and is the fastest growing mobile operator in the country. It is the market leader in Tamil Nadu, Assam, North-East and Chennai. . Aircel is now present in 18 Telecom Circles (Mumbai, Pune, Uttar Pradesh East, Uttar Pradesh West, Delhi, Andhra Pradesh, Karnataka, Kerala, Kolkata, Assam, Bihar, Chennai, Himachal Pradesh, Jammu and Kashmir, North-East , Orissa, Tamil Nadu and West Bengal) and with spectrum secured for all the remaining circles (a total of 23 circles in India), the company is on track to become a leading Pan-India Operator. For more information, please log on to www.aircel.com



CONTACT DETAILS
Ms. Shalini Sethi, Head- Corporate Communications, Aircel Limited, +91-9711597229, shalini.sethi@aircel.co.in
Ms. Madhavi Kochar, 20:20 MEDIA, +91-9810788188, madhavi@2020india.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

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