BWI: Games24x7.com, Pioneers in Online Rummy Now Offers Social Interaction Features

Press release from Business Wire India
Source: Play Games24x7 Pvt. Ltd.
Thursday, January 21, 2010 04:44 PM IST (11:14 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Information technology; Technology
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Games24x7.com, Pioneers in Online Rummy Now Offers Social Interaction Features


Mumbai, Maharashtra, India, Thursday, January 21, 2010 -- (Business Wire India) -- The love affair between Indians and card games spans all demographics right from working men playing in subways and buses, housewives playing at social parties, middle aged and retired men playing in social clubs, to friends and families playing on weekends.

Pioneers in offering Rummy online, Games24x7.com goes Social with new interaction features and the company promises a complete social roadmap ahead. With over 1 Lakh players, Rummy is becoming the New Face of Social Indian Games.

The growth and popularity of social networking and interaction websites like Facebook and Orkut has altered significantly the shape of the worldwide online games industry. Connecting through games is the new paradigm in online entertainment.

Games24x7.com is undoubtedly beginning to transform the future of the Indian games industry with the introduction of its latest Social Interaction features. The latest features include Personalized Player Chat, Private Rummy Invitations and the ability to create your own Rummy Circle. With these new features and many more to come, Games24x7.com is revolutionizing the online skill games space with a new face.

"We have managed to bring over 1 Lakh Indian Rummy players together in just 9 months of our BETA launch. This has helped Games24x7.com emerge as India's favorite Online Rummy site. We aim to offer entertaining and engaging game play in local Indian games of skill where people can connect, play and win cash prizes too." said Mr. Sachin Uppal, Games24x7.com's, Marketing Director.

Furthermore, Mr. Trivikraman Thampy, CEO, Games24x7.com addressed the legality of the website by mentioning that "All games offered on Games24x7.com have been expressly approved as skill games by the Hon. Supreme Court of India. Rummy was deemed to be a game of skill in 1968. The card distribution methodology used by Games24x7.com has been certified by the prestigious 'I Tech Labs', Australia."

Mr. Thampy continued, "Seeing the popularity of Games24x7.com's Rummy on popular social networking sites like Facebook , Twitter and Orkut we will launch a Rummy Application on social networks soon."

Games24x7.com offers unlimited free rummy games, 24x7. The biggest hit among the Indian audience is their premium version of rummy starting at just Rs. 25. To build your own Rummy Circle and be part of this new phase of Social Indian games, log on to www.games24x7.com.

About Play Games24x7 Pvt. Ltd.

Games24x7.com in it's BETA stage since March 2009, was founded to bring to India the fun and excitement of on-line, multi-player competitive games of skill that can be enjoyed 24x7. Our unique knock out tournament format allows our players to match wits in fast paced competitions where winners earn actual cash prizes.

Games24x7 tournaments can be joined by anyone who sets up a valid account from home, an internet café or any other location with internet access. Our games focus less on manual dexterity and more on mental challenge, while at the same time requiring quick reaction and decision making.

We are currently offering 13 card Rummy, the most popular card game in India, that most Indians learn to play as kids. Rummy is a "skill based" game that has been expressly approved by the supreme court of India. We will soon be adding more skill based games to our product set as we endeavour to provide friendly and light-hearted competitive entertainment to our players.

Tournaments on Games24x7.com

Our tournaments are offered in the knockout format identical to the skill-based competitions like Wimbledon and French open tennis tournaments. Winners in one round move to the next round and so on till a final winner emerges. All players have a skill rating based on their past performance. This skill rating is determined using the US Chess Federation rating system and is updated after every tournament. Identical to Wimbledon and the French open, this skill rating determines the seeding for players in each tournament they play, which in turn determines who they will play.


CONTACT DETAILS
Sachin Uppal, Marketing Director, Games24x7.com, sachin.uppal@games24x7.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, IT, TECHNOLOGY

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