BWI: UGBL Emerges as One of the 5 Powerhouses in Network Broadcasting

Press release from Business Wire India
Source: UTV Global Broadcasting Ltd
Thursday, January 14, 2010 01:13 PM IST (07:43 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Media & entertainment
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UGBL Emerges as One of the 5 Powerhouses in Network Broadcasting
With a Whopping 108 GRPs in CS4+HSM

Mumbai, Maharashtra, India, Thursday, January 14, 2010 -- (Business Wire India) -- UGBL (Broadcasting arm of UTV Software Ltd) has garnered 108 GRPs with its channels UTV Bindass, UTV Action, UTV World Movies and UTV Movies.

Reaching out to 30% of Upscale Urban Indian Youth week on week, UTV Bindass in its core TG achieved 46 GRPs this week (CS 15 to 24 AB HSM 1mn+) thanks to its cutting edge programming lineup. This includes Sunsilk Bindass Big Switch and its latest offering Bindass Emotional Atyachaar which has taken the youth of the nation by storm, and despite being in its 1st season is fast becoming India's #1 youth show beating established shows such Roadies and Splitsvilla 3 week on week.

UTV Movies clocked 55 GRPs (CS4+ HSM), the highest ever for the channel since its launch. This has been achieved on the back of planned acquisition of content, inventory & break planning and enhanced distribution in key markets

UTV Action has hit a high of 32 GRPs (CS4+ HSM), in its first full week of launch and has gone ahead of Filmy already. With a clearly positioned offering aimed at the Action seeking male movie viewer, this Channel is all set to make waves.

UTV World Movies has garnered 4.2 GRPs (CS 25+ A, 5 metros) and continues to be a favorite amongst the discerning urban audience.

Commenting on this, M.K. Anand, CEO, UTV Broadcasting Ltd. said, "This is just further steps in the course that we have charted for ourselves. The plain old formula of great content with good distribution is working for us. This continuing climb upwards only reinforces our belief in UTV's vision of creating a solid network of specialty channels."

About UTV Global Broadcasting Ltd. -

UTV Global Broadcasting Ltd (UGBL) is the broadcast arm of UTV Software Communications Limited that has successfully launched a bouquet of 5 channels comprising Bindass, World Movies, UTV Movies, UTV Action and Bloomberg UTV. UGBL has also created a strategic content distribution platform to enhance the delivery of its bouquet. These channels are available on cable networks and DTH platforms within India and are steadily spreading their presence in overseas markets. For more information, please log on to www.utvnet.com.


CONTACT DETAILS
Jyotika Ahuja, UTV, +91 9619122379, jyotika.ahuja@utvnet.com
Kesha Mehta, UTV Global Broadcasting Ltd, +91 9869572738, Kesha@utvnet.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, MEDIA

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