Press release from Business Wire India
Source: PlaySpan India Pvt Ltd
Friday, January 15, 2010 10:07 AM IST (04:37 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Banking & financial services, Business services, Information technology; Technology
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THQ*ICE Selects PlaySpan to Provide Global Payment Solution
PlaySpan's 85+ Global Payment Methods Enable DragonicaT Online Adventurers Worldwide to Purchase ICE Cash
Mumbai, Maharashtra, India, Friday, January 15, 2010 -- (Business Wire India) -- THQ*ICE announced today the details of its new partnership with PlaySpan, the global leader in monetization solutions for online games, virtual worlds, and social networks. DragonicaT Online adventurers are now able to purchase ICE Cash using PlaySpan's more than 85 global payment methods. In addition, PlaySpan is providing comprehensive credit card processing and fraud risk management services.
Dragonica Online is a popular free-to-play massively multiplayer online casual game. Players may choose to pay for additional content and features on a micro-transaction basis using ICE Cash. PlaySpan enables players everywhere to purchase ICE Cash using credit cards, the Ultimate Game Card, and dozens of country specific payment methods.
''PlaySpan's broad selection of payment methods will enable our players without credit cards to enjoy Dragonica Online's premium content and enhance their experience," said Eddie Chen, CEO of THQ*ICE. "The partnership will also help increase our free to paid conversion while effectively controlling transaction and fraud expenses."
"The THQ*ICE partnership is another example of our global leadership of game monetization," said Karl Mehta, Founder & CEO of PlaySpan. "We're proud that we can help increase Dragonica Online's paying player base almost immediately with our numerous payment methods. In addition, we're helping them improve profitability through our eleven years of payment and fraud management experience.
About PlaySpan Inc.
PlaySpanT is the global leader in monetization solutions for over 1,000 online games, virtual worlds, and social networks. PlaySpan's patent-pending in-game digital goods commerce and micropayment platform enables game publishers and developers to generate new revenues, acquire new users, and extend the loyalty of existing users.
PlaySpan also offers global payment solutions through its subsidiary PayByCash® with 85 payment methods in 180 countries. The ULTIMATE GAME CARD® is used by consumers to pay for 300 multiplayer games and around 700 games on popular social networking sites. It is available in about 45,000 retail locations across North America and growing rapidly worldwide.
Social network payment solutions are available through Spare Change©. Acquired by PlaySpan in April 2009, Spare Change is the first and leading payments platform designed specifically for social networks. Featured on over 700 applications, across Facebook, MySpace, and Bebo, Spare Change empowers developers to successfully monetize their applications through micro payments. The Spare Change platform enables users to make safe, convenient, and friendly 1-click purchases through a variety of funding sources.
PlaySpan is headquartered in Silicon Valley with offices in Charlottesville, Virginia, Cincinnati, Ohio, and Mumbai. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures. The company won the 2009 OnHollywood Category Award for Best Gaming Company.
For more information about PlaySpan, visit: http://corp.playspan.com
For more information about Spare Change, visit: www.sparechangepayments.com
About Dragonica Online
Published by THQ*ICE and developed by Barunson Interactive, DragonicaT Online is rated "E10+" for everyone over the age of 10 and is the first free-to-play fantasy-action MMORPG to merge 3D side-scrolling, fast-paced combat and a hilarious, yet devastating, skill system. Players can join the quest to vanquish the threat of the evil Dark Dragon Elga and explore a fantastical world rife with monsters to battle, Mission Map challenges to overcome and epic adventures to discover. Choose your class, master powerful skills and grow your character into a Dragon Fellowship hero.
About THQ*ICE LLC
THQ*ICE LLC is an online games operator specializing in casual massively multiplayer online (MMO) games. As a joint venture between THQ Inc. (NASDAQ: THQI) and ICE Entertainment, THQ*ICE combines THQ's product development and retail publishing expertise with ICE's technology and service operations experience. THQ*ICE is dedicated to building an online platform of high quality games and premium content featuring free-to-play, micro transaction models. Dragonica Online and its respective logo are trademarks and/or registered trademarks of THQ*ICE LLC in the U.S.
About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ and its respective logo are trademarks and/or registered trademarks of THQ Inc.
The statements contained in this press release that are not historical facts may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including, but not limited to, expectations and projections related to THQ's joint venture with ICE Entertainment, the launch of Dragonica Online and the ability to expand its offering of online games, and are based upon management's current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal period ended March 31, 2008, and particularly the discussion of risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
CONTACT DETAILS
Vinayak Rao, PlaySpan India Pvt Ltd, +91 9820045958, Vinayak.rao@playspan.com
KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BANKING, BUSINESS SERVICES, IT, TECHNOLOGY
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