Press release from Business Wire India
Source: COLORS
Wednesday, February 04, 2009 11:39 AM IST (06:09 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Media & entertainment
Release no: 19139
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COLORS Announces Khatron Ke Khiladi - Level 2 with You as the Newest Khiladi!
Mumbai, Maharashtra, India, Wednesday, February 04, 2009 -- (Business Wire India) --
-- Auditions to be held for contestants to accompany Akki and the divas
-- Level II to feature bigger stars, meaner stunts and surprises galore
After successfully thrilling your senses with gorgeous beauties, dangerous stunts and a dashing Akshay Kumar, Fear Factor - Khatron Ke Khiladi is back with - literally - a bigger bang! Khatron Ke Khiladi Level 2 that begins on 'COLORS' later this year has every intention of taking you on a roller coaster ride of extreme stunts, galloping emotions and never before seen action on Indian television. This time, the show is looking for you, the viewers, who have it in them to accompany Akshay and his sultry sena on this mind boggling adventure. Those of you with an ability to perform under pressure and love and passion for adventure will be chosen through auditions that will be held all over the country later this year. To register log on to www.colorstv.in/micro/kkk2, last day to receive the completed registration form is 15th February, 2009.
Speaking about the return of this action extravaganza, Ashvini Yardi, Programming Head, 'COLORS' said, "Fear Factor - Khatron Ke Khiladi Level 2 is going to be a notch higher in terms of bigger celebrity participants than the last season, the difficulty level of challenges and even Akshay Kumar! The inclusion of the common man as a co-contender will definitely create a lot of excitement. This time around, the show plans to pack in a bigger punch to make sure everyone joins in on the excitement. Also, Akshay will be playing a much bigger role than just of a mentor and a host - something definitely to watch out for!"
The action will begin in February when auditions will be held across the country for viewers who would like to participate in the show. Auditions will be held in Mumbai, Delhi, Kolkata, Lucknow & Ahmedabad. COLORS will soon be revealing the names of celebrity participants on the show in a formal announcement in the next few months.
Khatron Ke Khiladi Level 2 will be produced once again by format owners, Endemol India who is the world leader in entertainment programming and the producers of hugely successful format-based shows in more than 25 countries. However, how different it will be from the last season was explained by the Deepak Dhar, Managing Director, Endemol India.
He says, "Expect complete fireworks this season because we've raised the bar across the board. Khatron Ke Khiladi Level 2 is a double dose of everything from action to stunts and from the contestants to Khiladi Kumar himself. Apart from all the action on screen, a few lucky viewers will get to experience the exhilaration of the show first-hand. Fasten your seat belts. the action is about to begin"
Fear Factor - Khatron Ke Khiladi debuted in July 2008 as one of the first shows on the then newly launched channel COLORS. After tasting early success, the show soon built a strong following of regular adventure fanatics who enjoyed the extreme stunts featured on the show. The show's biggest strength apart form the celeb factor was the fact that all the stunts featured on the show were real which made it precariously exciting.
About 'COLORS'
'COLORS' is Viacom18's (a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B) and the Network18 Group) flagship brand in the entertainment space in India. A combination of 'emotions' and 'variety', COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies - the basket contains all 'Jasbaat Ke Rang'. 'COLORS' is dedicated to promoting 'Cohesive viewing', through programmes like Rahe Tera Aashirwaad, Bandhan Saath Janmon Ka, Jai Shri Krishna, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Jeevan Saathi, Mohe Rang De, Uttaran, Jaane Kya Baat Hui, Fear Factor - Kathron Ke Khiladi, Bigg Boss Season 2, Sajid's Superstars, Dancing Queen, Chhote Miyan & India's Got Talent amongst others. COLORS is an encrypted Pay with a Free to Air Window.
About Viacom 18 Media Pvt. Ltd.
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world's leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) and the Network18 Group, (one of India's leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India's leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV, the fastest growing kids channel - Nick, India's only International Music & Lifestyle channel - Vh1 , Studio18, a new-age motion picture brand that produces, acquires and distributes Hindi films and 'COLORS' the new Hindi general entertainment channel.
Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers.
About Endemol India Private Limited
Launched in February 2006, Endemol India is the first Asian subsidiary of Endemol N.V. Since its launch, Endemol India has seen rapid growth in the Indian market and has cemented its place in the Indian television industry through formats like 'Big Brother', 'Fear Factor India', 'Deal Ya No Deal' and 'Heart Beat'. Additionally, Endemol India has created and produced local blockbuster formats such as 'The Great Indian Laughter Challenge', 'Mission Ustaad', "Jo Jeeta Wohi Superstar' and 'The Great Indian Laughter Champions'. The content that Endemol India creates comprises Scripted, Non-scripted and Digital Media.
About Endemol
Founded in 1994, Endemol is a global leader in entertainment programming, having established itself as the largest independent TV, cross platform and digital production company in the world. The company produces worldwide hits like Fear Factor Extreme, Big Brother, Deal or No Deal, Extreme Makeover: Home Edition, Star Academy and Wipeout.
Endemol comprises a global network of companies that spans 25 countries on five continents including the USA, the UK, Spain, Italy, France, Germany and the Netherlands, as well as Latin America, India, South Africa and Australia.
Endemol produces premium entertainment for the world's major broadcasters and digital media platforms - including mobile and internet - as well as creating bespoke branded entertainment for the world's major advertising agencies and brands. The company annually distributes approximately 36,000 hours of programming from over 500 different shows in almost 60 countries. Their digital successes include over 300 million online video views - just for Big Brother in 2008. Endemol is also behind numerous award winning original digital productions among many other growing online accomplishments.
The company's creative teams around the world are continuously developing new entertainment properties that are shared across the Endemol network. Endemol currently has a growing library of over 2000 titles covering all genres including entertainment, game shows, reality TV, kids programming, animation, comedy and drama.
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Akshay Kumar
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Akshay_Kumar.jpg
CONTACT DETAILS
Sonia Huria, Manager - Communications, COLORS, +91 989244 7777, sonia.huria@viacom18.com
Gina Ghosh, Associate Director, IPAN, + 91 9819745154, gina.ghosh@ipan.com
KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, MEDIA
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