BWI: Citibank Launches Citi Mobile

Press release from Business Wire India
Source: Citi
Thursday, March 12, 2009 04:57 PM IST (11:27 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Banking & financial services, Business services, Financial Analyst, Telecommunications
Release no: 19446
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Citibank Launches Citi Mobile
Everyday Banking on Your Mobile Phone Made Effortless

New Delhi, Delhi, India, Thursday, March 12, 2009 -- (Business Wire India) -- Citibank today announced the launch of Citi Mobile, its mobile banking solution that combines the consumer need for convenient, on-the-go banking with advanced mobile technology that is compatible with popular mobile devices across most GSM operators. Through Citi Mobile, customers can check account balances, send money, issue drafts, pay bills, make credit card payments, register for services like e-Statements, request for a cheque book, stop payments and much more.

Citi Mobile can be quickly downloaded onto a mobile phone, making mobile banking for Citibank customers as fast and effortless as banking online. The requirements for accessing Citi Mobile are a Citibank Banking/Credit Card account, an active Internet PIN, a mobile number that is registered with the bank, and a Java-enabled mobile phone with a GPRS connection.

Customers can SMS MBANK followed by the last 4 digits of their Debit/Credit Card number to 52484. An SMS response will be delivered to the customer's mobile phone indicating the URL for Citi Mobile. This URL can be used to download Citi Mobile onto the mobile phone. On Citi Mobile, all customer interaction is https secure and encrypted using 128-bit SSL; further, no customer data is stored on the mobile phone, making this one of the most secure access channels.

Announcing the launch of Citi Mobile in India, N. Rajashekaran, Country Business Manager, Global Consumer Group, Citi India, said, "Citibank has always been a forerunner in putting technology to work for our customers. With Citi Mobile, we are happy to address our customers' emerging lifestyle needs and support them in accessing their money in a fast, convenient and secure manner through something they always have with them - their mobile phones. Given the recent growth trends in mobile phone usage in India, we expect this to grow into a significant channel for customer service and contact."

About Citi:

Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through its two operating units, Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.


CONTACT DETAILS
Indu A. Anand, Citi India, +91 (0124) 418 6766, indu.anand@citi.com
Sudeep Bhalla, Citi India, +91 (022) 4001 5009, sudeep.bhalla@citi.com
Shreela Roy, IPAN, +91 9820149119, shreela.roy@ipan.com

KEYWORDS
CONSUMER, MARKETING, BANKING, BUSINESS SERVICES, Financial Analyst, TELECOMMUNICATIONS

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