Source: Business Wire
Tuesday, March 24, 2009 12:00 PM IST (06:30 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Banking & financial services, Business services, Information technology; Technology
Release no: 19544
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(BW)(GEMALTO)(GTO)(GTO)Gemalto is Selected by RBS Bank in Asia to Bootstrap EMV Migration in Indonesia, India and Taiwan
Gemalto and RBS Complete Initial Phase of Migration Project in Record Time
Amsterdam, Netherlands, Tuesday, March 24, 2009 -- (Business Wire India) --
Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, announces it has been commissioned to carry out the migration to microprocessor EMV (Europay, MasterCard, VISA) credit cards for the Royal Bank of Scotland (RBS) across three markets in Asia: Indonesia, Taiwan and India. The first project commenced in October 2008 in Indonesia, with projects in Taiwan and India to follow, and involved the conversion of the Bank's traditional magnetic stripe cards to EMV cards. Gemalto provides RBS with a complete range of products and services including personalization and project management. The smooth project implementation resulted in a record turnaround time of three months, instead of a typical industry average in Asia of five to six months, translating into tangible operational savings for RBS.
Fraud reduction is the major driving force behind Asia's commitment to EMV migration. According to the Indonesian Credit Card Association, credit card fraud in the country amounted to 35 billion rupiah (approximately 2.3 million Euro) in 2007. Gemalto has already successfully completed the migration to EMV cards for 3 in 4 banks in Indonesia, well ahead of the 2010 migration mandate set by the Bank of Indonesia.
Dessy Masri, Head of Consumer Finance, RBS Indonesia commented, "EMV migration is important to the card business as it is not only a requirement from the Central Bank but also it has enhanced security against fraud. We are extremely pleased that our re-carding process in Indonesia took a much shorter time than expected, so we are able to start the roll-out of the cards to our customers sooner, giving them more convenience and security. And this was only possible with the service of Gemalto as the industry leader in EMV migration solutions and the company's extensive experience in Indonesia, as well as the region".
Tan Teck Lee, President, Gemalto Asia, added, "We are extremely pleased to be able to work with RBS who have placed their trust in us to manage the migration project across their key markets. Our experience in migration projects all over the world allowed us to leverage our unique EMV expertise and geographical presence to lead this project successfully".
Gemalto is the recognized industry expert in leading banks through the EMV migration process. Banks can benefit from Gemalto's expertise in providing customized, encompassing end-to-end solutions that include project management, card differentiation (such as contactless payment, packaging, instant issuance for instance) and personalization services to help maximize customer retention.
About Gemalto
Gemalto (Euronext NL 0000400653 GTO) is the world leader in digital security with 2008 annual revenues of ?1.68 billion, and 10,000 employees operating out of 75 offices, research and service centers in 40 countries. Gemalto is at the heart of our evolving digital society. The freedom to communicate, travel, shop, bank, entertain, and work-anytime, anywhere-has become an integral part of what people want and expect, in ways that are convenient, enjoyable and secure.
Gemalto delivers on the growing demands of billions of people worldwide for mobile connectivity, identity and data protection, credit card safety, health and transportation services, e-government and national security. We do this by supplying to governments, wireless operators, banks and enterprises a wide range of secure personal devices, such as subscriber identification modules (SIM) in mobile phones, smart banking cards, smart card access badges, electronic passports, and USB tokens for online identity protection. To complete the solution we also provide software, systems and services to help our customers achieve their goals.
As the use of Gemalto's software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years.
For more information please visit www.gemalto.com.
CONTACT DETAILS
CONTACTS :
Media
Gemalto Asia
Marcos Fernandes
T.: +852 2306 3626
M.: +852 6051 6425
marcos.fernandes@gemalto.com
or
Grayling Global
Aparna Agrawal / Joyce Lee / Kenny Yap
T.: +65 6325 4606
F.: +65 6325 4616
Aparna.agrawal@sg.grayling.com
joyce.lee@sg.grayling.com
kenny.yap@sg.grayling.com
KEYWORDS
CONSUMER, MARKETING, BANKING, BUSINESS SERVICES, IT, TECHNOLOGY
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