BWI: Max New York Life Insurance Accorded ‘Superbrand’ Status

Press release from Business Wire India
Source: Max New York Life India
Tuesday, March 24, 2009 02:30 PM IST (09:00 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Banking & financial services, Business services, Media & entertainment
Release no: 19545
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Max New York Life Insurance Accorded 'Superbrand' Status


New Delhi, Delhi, India, Tuesday, March 24, 2009 -- (Business Wire India) -- Max New York Life Insurance, one of India's leading life insurance companies has been declared one of India's strongest consumer brands by Superbrands India, an independent brand authority, formed with the objective of identifying and paying tribute to exceptional brands.

The Superbrand status has been conferred after an extensive and robust selection process. Approximately 60,000 consumers participated in an on-line survey followed by the Superbrands Council (consisting of marketing & business professionals) scoring the short listed brands and arriving at the final list. Max New York Life, one of the few Life Insurance brands in India to have been accorded this status after only eight years of its existence will be featured in the 3rd edition of 'Consumer Superbrands 2008', a book that identifies and recognizes the strongest consumer brands in the country.

Ms. Anisha Motwani, Executive Vice President, Marketing, Max New York Life Insurance said, "Endorsement in the league of being recognized as an Indian Superbrand gives further credence to the trust and customer relevance of the brand we represent and re-affirms the fact that we are progressing well on our journey of becoming one of India's most admired life insurance companies. This recognition also reiterates the exceptional brand performance of Max New York Life over the years to its present avatar of "Karo Zyaada ka Iraada".

"We firmly believe that brands are not formed just by communications; it is a cumulative consumer experience through various touch points. Our emphasis on quality of advice through our trained agent advisors, superior claims management, multiple payment options, engaged employees and use of technology to provide better products and service to our various stakeholders helped us in creating a Superbrand in just 8 years of our existence. The Superbrand status is a testimony to the fact that the sum total of all our efforts over the past years, are now positively impacting the consumer perception about the company," she further added.

Max New York Life Insurance was recognized for its achievements across various business parameters in the year 2008 including the CII-Exim Bank Commendation Certificate for Business Excellence, Golden Peacock Innovation Award for Max Vijay and the BT-Mercer-TNS ranking MNYL as the 7th Best Company to Work For.

The Company's brand awareness score moved up by ~ 20% from 2006 year end, to December 2008- one of the highest jumps the industry has ever witnessed. The previous year also witnessed Industry "firsts" with Max New York Life as an exclusive life insurance sponsor with IPL, one of the biggest cricket extravaganzas of recent times. The company also collaborated with The Indian Railways in a 'first' of its kind marketing partnership in Indian insurance.

About Max New York Life (www.maxnewyorklife.com)

Max New York Life insurance Company Ltd. is a joint venture between Max India Ltd., one of India's leading multi-business corporations and New York Life International, the international arm of New York Life, a Fortune 100 company. Max New York Life Insurance, incorporated in 2000, is one of India's leading private life insurance companies. The company offers both individual and group life insurance solutions. It has established a wide distribution network across India. Through its wide network of highly competent life insurance agent advisors and flexible product solutions, Max New York life Insurance is creating a partnership for life with its customers in India to facilitate them to achieve more.


CONTACT DETAILS
Priya Badshah, Max New York Life Insurance, +91 9820248172, priya.badshah@maxnewyorklife.com
Arpan Basu, Max New York Life Insurance, +91 9818083556, arpan.basu@maxnewyorklife.com
Aparna Sankaran, IPAN, +91 9899957559, aparna.sankaran@ipan.com
Surbhi Chandra, IPAN, +91 9958448543, surbhi.chandra@ipan.com

KEYWORDS
CONSUMER, MARKETING, BANKING, BUSINESS SERVICES, MEDIA

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