BWI: Encompass Wows with Most Diversified Win at the WOW AWARDS 2009

Press release from Business Wire India
Source: Encompass
Monday, March 09, 2009 06:54 PM IST (01:24 PM GMT)
Editors: General: People; Business: Advertising, PR & marketing, Business services, Media & entertainment
Release no: 19424
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Encompass Wows with Most Diversified Win at the WOW AWARDS 2009
Experiential Marketing gets Recognition and Celebrates Stellar Performance

New Delhi, Delhi, India, Monday, March 09, 2009 -- (Business Wire India) -- The WOW Awards held in Mumbai on Friday, March 6, 2009 had Encompass walk away with 3 Golds, 1 Silver and 1 Bronze. Recognized by AAAI and RMAI, the WOW Awards is a first of its kind Award category that celebrates excellence in Event and Experiential Marketing including live entertainment event of the Year, Live event of the year in a foreign location, Television event of the year, Launch event of the year and B2B Event of the Year.

On the shortlist, Encompass had the most diversified nominations. The white knights at Encompass were thrilled at the victory and were the loudest cheer leaders for the evening armed with whistles and an attitude to match. Roshan Abbas, Managing Director, Encompass, proudly said of his bunch, "For a team that creates experiences, tonight will be an experience to remember for a lifetime!!"

Elated at the win, Sukrit Singh, CEO Encompass said," Our vision of bringing brands to life as experiences comes to light as with this recognition - from a micro 1-1 engagement promotion, to youth contact, to dealer education and a mega event and Mice tour, these awards are a salute to our width of services at the beginning of the awards season and hold great promise for the future".

Encompass Won a Gold for Dealer Trade Education program of the year Mercedes Dune Rally, College Contact program of the year for Colgate Maxfresh Max Taazgi Max Asar Foonkball and for MICE Tour of the year for the Asian Paints Annual Convention 2008, a silver for Brylcreem 'style is for everyone' college contact program and a bronze for Event Experience of the year (Internal Audiences ) for Asian Paints Sales conference 2008.

Navneeth Mohan, VP & Regional Business Head (Western Region) for Encompass said, "These wins for both events and activation showed our strength in almost all verticals we operate in. We now need an awards shelf for all the HEAVY METAL we have earned!! "

The nine member jury for the Awards was led by Ramesh Natarajan, from DHL, included Vikram Malhotra from Kingfisher, Sanjay Tripathi from HDFC Standard Life, Kaushik Roy from Reliance and Ranju K Mohan from Henkel to name a few.

Background on Encompass

Encompass was founded in 1996 and is an all-encompassing media house that handles events, production, creatives and mega. Started as an event management company, Encompass grew into promotions in the year 2000, with KBC (Kaun Banega Crorepati). In the year 2003, Encompass turned into all BLT (below the line) solutions as marketing partners, starting with Nokia and achieving what no event management company has achieved yet with its brand enhancement exercise. With offices in Delhi, Mumbai, Bangalore, Kolkata, Chennai and Dubai, Roshan's company has over 40 corporate clients including Nokia, Toyota, Fedex, Sahara Pfizer, Marico, Castrol, Air Sahara, HLL, Kodak, Honda, Godrej, Business Today, Asian Paints, Allianz Bajaj, Tetra Pak, Hutch, and Colgate many of whom he has retained since they boarded his company. Encompass also has a huge associated network spanning over 120 cities all over India. Encompass has now started producing television serials and is also venturing into film production and direction.

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CONTACT DETAILS
Shreyosi Sen, IPAN, +91 9868620367, shreyosi.sen@ipan.com

KEYWORDS
PEOPLE, MARKETING, BUSINESS SERVICES, MEDIA

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