Press release from Business Wire India
Source: Reebok
Friday, September 25, 2009 02:40 PM IST (09:10 AM GMT)
Editors: General: Consumer interest, Entertainment, Fashion, Sports; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Information technology, Retailers, Sports; Technology
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Reebok-Force India Merchandize Now Available Online and in Stores
New Delhi, Delhi, India, Friday, September 25, 2009 -- (Business Wire India) -- Force India Formula One team created history at the recent Belgian GP with its spectacular podium finish. The win has made a billion Indian's proud, with our team now being amongst the best at the pinnacle of motorsports, Formula One. Reebok has introduced the Force India Formula One Team merchandize online at www.shop4reebok.com and in stores for Formula One fans in India. Reebok is especially keen on promoting sports like Formula One, which courtesy Force India, is gaining momentum all over the country. The association is quite significant as they both have an instant connect with the Indian youth and young fans can now show their support for the team or the sport in a visible manner. Reebok has also launched their official communication for collection which shows cricketer Yuvraj Singh cheering for Force India while proudly sporting the tri-colour tee with denims.
Force India will find itself pulsating into the heartbeats of every Indian, with Reebok launching an exclusive range of Force India apparel available for purchase at a click on their website and in stores this September. Reebok has produced the entire apparel-line required in Formula One to suit the needs of the race team and fans. Reebok has specially created different types of gear like race gear, travel gear, set-up wear and crew wear for the Force India Team's championship racing requirements. The sports giant will also have a range of shoes and apparel for Force India fans to don. Other than designing the official clothing for Force India, Reebok has also created an entire apparel line-up including shoes, t-shirts, shorts etc, for Force India fans.
The same is available at select Reebok stores across the country and can also be purchased from www.shop4reebok.com. The price range is user friendly and starts from Rs. 1199 onwards. The Force India-Reebok merchandise derives its inspiration from the logo of Force India that represents dynamism and energy in sync with characteristics of the sport. Different hues of saffron and green will be used to keep the collection fashionable and trendy.
Force India is fast capturing the imagination of our nation-especially the youth and young-at-heart. The India Inspired line reinforces that sense of pride in every Indian as they cheer India's only Formula One Team. Today Force India Formula one team not only stands for high performance, but is also known for its glamour quotient and a superior lifestyle that it represents. Reebok with its exclusive designs and superior quality adds to the ubiquitous glamour and lifestyle quotient of Force India along with a strong national flavor.
As the season reaches its peak with some of the most exciting races coming up, the youth are already excited to cheer for Force India and now they sure have a visible means to display and share their excitement with others. It will be a matter of distinct pride for Reebok to be able to feed the appetite of the youth who want to demonstrate their zest for the Force India Formula One team and more importantly for their nation.
About Reebok India
Reebok started its operations in India in 1995. Headed by Managing Director Mr. Subhinder Singh Prem, Reebok India has a pan-India presence and is the market leader with 850 exclusive stores. The company's brand vision is fulfilling potential, its mission - Always challenge and lead through creativity. Reebok has a 1000 member strong instructor alliance in India. Reebok supports its fun with fitness philosophy through their global tie-up with Cirque De Soleil for Jukari - Fit to Fly fitness program and in India with a fun Reebok Bollywood Workout launched in association with Modern Dance Guru Shiamak Davar. Reebok has an 8 year long partnership with ICC and is the official outfitter for 4 IPL teams. Reebok also supports athletes in tennis and is the official outfitter for top 3 soccer clubs and for Force India-India's F1 team. Reebok Juniors, Reebok Classics and Reebok women - exclusive concept stores are new ventures of Reebok in India. Reebok has an impressive list of brand ambassadors like Captain MS Dhoni, Actress Bipasha Basu and many others top cricketers. Reebok's brand values are authentic, individualistic, courageous, empowering, innovative and real.
To view the photographs, please click on the links given below:
Yuvraj Cheers Force India
Reebok - Force India Merchandise(1)
Reebok - Force India Merchandise(2)
For picture(s)/data to illustrate this release click below:
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CONTACT DETAILS
Puneet Sewra, Senior Brand Manager, Reebok India Company, +91 (124) 4124131, puneet.sewra@reebok.com
Tondonsana RK, IPAN Hill & Knowlton, +91 (11) 42492107, tondonsana.rk@ipan.com
Pallavi Sharma, IPAN Hill & Knowlton, +91 (11) 42492161, Pallavi.sharma@ipan.com
KEYWORDS
CONSUMER, ENTERTAINMENT, FASHION, SPORTS, MARKETING, BUSINESS SERVICES, CLOTHING, IT, RETAIL, TECHNOLOGY
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