BWI: Banyan Tree Infomedia Launches a Vertical Educational Directory- PrepUp

Press release from Business Wire India
Source: Banyan Tree Infomedia
Thursday, November 11, 2010 11:08 AM IST (05:38 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Education & training, Information technology; Technology
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Banyan Tree Infomedia Launches a Vertical Educational Directory- PrepUp


Bangalore, Karnataka, India, Thursday, November 11, 2010 -- (Business Wire India) -- India's fastest growing online information management group, Banyantree Infomedia has recently launched Prep-up, a vertical educational directory. This initiative marks not only a new beginning in the local-search space but comes as major boon for all parents. The website, hosted on prepup.indobase.com, offers comprehensive and free listings for educational services across 8 cities, making it the one-stop information node for all education needs of parents of young people between the ages of 4 and 18. This not only means that parents or students can now search for basic information pertaining to a school like the address and the telephone number but go beyond with the help of the advanced search. For e.g. it allows you to look for specific facilities like transportation, canteen, CCTV camera, student teacher ratio and type of education offered.

"Talking exclusively to Sanjay Virmani (Co-Founder), we found out his thoughts and reasons to launch a vertical educational portal in an already competitive local-search market. Sanjay says "I am a father of a 12 and 8 years old and I am not relatively new to Bangalore, but yes, I still find it hard to locate a decent tuition or a hobby centre for my kids. It is not that search engines fail to locate a few, but I am clueless about the kind and range of services one has to offer. All I get to know is the address and the phone number, which in many cases is invalid. This issue is addressed by the dynamic updating technique which allows service providers to manually update changes in information at any given time. There is also a internal auditing system in place to periodically check the authenticity of information published. Talking about the service providers, there are quite a many amazing career coaches, play houses or dance institutes which have never got noticed because of possible budget limitations. The need to create Prep-up has stemmed up this from this very gap of communication or available information between parents and service providers. "

There has been a lot of talk about the lack of human touch with the internet and Banyan Tree Infomedia scores a tenner with the launch of prep-up. The intuitive nature of the website allows easy and pin point search, reducing browsing anxieties to a large extent. The initiative of clubbing educational and non- educational needs and making it available to public also means that all the service providers are going to take their jobs a wee bit more seriously, thereby causing an lift in overall standards.

For starters, the service is centered on the cities of Mumbai, Delhi Kolkata, Chennai, Ahmedabad, Bangalore, Hyderabad and Pune. It covers listings of services like Schools, Preschools, and classes for dance, music, hobbies, martial arts, fitness and vocals. The company has taken rapid strides in last year or so and prep-up happens to their third straight launch this year. By launching prep-up, the company has further strengthened hold on its mission statement, 'right to know'. Now at a time when local search has emerged as the strongest online trend, Sanjay looks to stay ahead by adding and believing "to know the people, be the people".


CONTACT DETAILS
Rajiv John, +91 (80) 25200674/675, rajiv08john@gmail.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, EDUCATION, IT, TECHNOLOGY

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