BWI: PlaySpan Launches In-App Mobile Payments for Android

Press release from Business Wire India
Source: PlaySpan India Pvt Ltd
Friday, November 12, 2010 01:58 PM IST (08:28 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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PlaySpan Launches In-App Mobile Payments for Android
UltimatePay Mobile brings global payments and virtual currency based micropayments to leading phone platforms

Mumbai, Maharashtra, India, Friday, November 12, 2010 -- (Business Wire India) -- PlaySpan today announces the launch of UltimatePay Mobile, a virtual currency and micropayments monetization widget for leading smartphone platforms. The initial private beta launch will support HTML5, designed to work on all Android* smartphones, as well as Nokia phones with WebRuntime installed.

PlaySpan's new UltimatePay product tracks virtual currency balance and provides each user the ability to top-up and view transaction history. The monetization solution at launch for HTML5 also provides a payment widget that allows for easy integration by developers and the ability to set pricing in the widget with a complete PCI Level 1 and SAS-70 Compliant full service Monetization-As-A-Service (MaaS) platform

The in-game monetization space is heating up rapidly and a recent report from Flurry finds that in-app revenues are exceeding advertising by a significant four to one margin.

"With our mobile payment widget, developers now have a proven micropayments platform that brings a one-click payments experience to mobile users without them ever having to leave the game," said Karl Mehta, CEO of PlaySpan. "Our mobile payments provides connectivity to 90+ payment methods across 180 countries including mobile carrier payments with 70+ Carriers worldwide."

"UltimatePay on mobile give us the tools we need to create an effective monetization channel for our platform," said Jim Mitchell, CEO of FUHU. "UltimatePay's simple integration gave our customers a simple and convenient payment solution, with numerous payment options and price points across multiple countries and carriers. Playspan continues to provide great support and strong operational and financial quality."

PlaySpan has made several strategic investments in 2010 to help developers realize greater revenue potential from in-app mobile payments. The company has also formalized several major partner announcements in recent weeks with global brands such as Ubisoft, Square Enix, NCsoft, Sanrio Digital and numerous others.

*Android® is a registered trademark of Google, Inc

AboutPlaySpan,Inc

PlaySpanT is the global leader in monetization platform for more than 1,000 online games, social networks, and online videos. PlaySpan's patent-pending Monetization-as-a-ServiceT (MaaS) platform enables publishers and developers to generate new revenue streams and grow ARPU.

PlaySpan's Monetization-as-a-ServiceT with its global payments product, UltimatePayT delivers over 85 global payment methods in 180 countries including credit cards, PayPal, mobile payments, and PlaySpan's ULTIMATE GAME CARD®, the #1 selling multi-game pre-paid card, available in over 50,000 retail locations across North America and a growing list of countries worldwide.

PlaySpan is headquartered in Silicon Valley with offices in Virginia, and Mumbai. Investors include Easton Capital, Menlo Ventures, Vodafone Ventures, Softbank Bodhi Fund, STIC, and Novel TMT Ventures. The company has won over 13 major awards in the past 3 years, was honored by Inc Magazine as one of the fastest growing companies in its Inc 5000 list for 2010 and was named to Business Insider's prestigious Digital 100 for 2010.

For more information about PlaySpan, visit: http://developer.playspan.com


CONTACT DETAILS
Vinayak Rao, PlaySpan India Pvt Ltd, +91 9820045958, vinayak.rao@playspan.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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