BWI: element14 Celebrates Brand Launch with Limited Edition Toolkits

Press release from Business Wire India
Source: element14
Wednesday, November 03, 2010 03:31 PM IST (10:01 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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element14 Celebrates Brand Launch with Limited Edition Toolkits
Doubling its Inventory to over 120,000 Products in Asia Pacific with next-day Delivery, element14 Rewards Customers with Limited Edition Toolkits

Bangalore, Karnataka, India, Wednesday, November 03, 2010 -- (Business Wire India) -- element14, formerly known as Farnell Electronics, the industry's first fusion of commerce and online community supporting millions of engineers and purchasing professionals worldwide, today announced limited edition toolkits for customers in the region as part of the brand launch.

From now to January 2011, customers will be rewarded free limited edition toolkits through element14. The toolkits worth between Rs.10000 and Rs.33000 include 14 to 16 essential tools engineers in the design and maintenance, repair and operations sectors use. The tools featured in these Limited Edition toolkits are from the trusted brands, Tenma and Duratool that have element14 as their preferred distributor.

Marc Grange, Head of Product Management said, "element14 understands and anticipates design engineers' evolving requirements, and tailors our inventory to fit the many diverse markets in Asia Pacific through customer and market feedback. We have doubled our inventory to 120,000 products stocked within Asia Pacific. This broad range of products from 3,500 leading suppliers includes the latest and best selling technologies for connectors, semiconductors, electromechanical and passives with next-day delivery. These complementary limited edition toolkits have been designed specifically for design engineers' and maintenance and repair professional's daily work."

Ravi Pagar, Country Manager, India, element14 said, "element14's enhanced product and service offerings provide design engineers and maintenance and repair professionals with the most advanced solutions. Through element14, design engineers can purchase with ease and flexibility via our multiple channels, visit and engage with our online community and consult our 24/7 hour customer service or 24/5 online technical support in their own language. Moving forward, element14 will continue to invest and transform to meet the changing needs of design engineers."

The complementary element14 toolkits are available with minimum purchase. More information about the toolkits can be found here:

About element14

element14 offers more than 120,000 products, for next-day delivery from its three distribution hubs located in Shanghai, Singapore and Sydney. The company offers 24/7 telephone support for customers in four languages (English, Mandarin, Thai and Korean), 24/5 online technical support, catalogue sales, with a hassle-free return policy.

In India, please visit http://in.element14.com/. This ecommerce site is integrated with the Group's global online Community portal (www.element14.com).

Worldwide, element14 is the first collaborative community, research portal and eCommerce website for design engineers and electronics enthusiasts. The website provides product data, design tools, technology information and top brand components to seamlessly facilitate the design process; users can consult industry experts and collaborate with peers around the globe. element14 online Community is sponsored by Premier Farnell plc (LSE: pfl).

About Premier Farnell

Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 32 local language transactional websites, and the critically important element14 eCommunity for design engineers - an industry first (www.element14.com). With sales last year of £795.3m and underlying profits of £54.8m, the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index, the business takes its CSR commitments very seriously.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, Europe, Newark in the US, Canada and Mexico, and element14 in Australia, China, Hong Kong, Singapore, Malaysia, Taiwan, Thailand, South Korea and New Zealand. In Brazil the operation is known as Farnell Newark.

For more information visit the website at www.PremierFarnell.com


CONTACT DETAILS
Hui-Yun Chen, Communications APAC, element14, Asia Pacific, +65 6380 3239, hychen@element14.com
Karun Arya, Text100 Singapore, +65 6603 9027, karun.arya@text100.com.sg
Marie Ong, Text100 Singapore, +65 6603 9010, marie.ong@text100.com.sg

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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