BWI: Jabra in Exclusive Pact with Redington to Expand in India

Press release from Business Wire India
Source: Jabra
Tuesday, November 16, 2010 02:32 PM IST (09:02 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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Jabra in Exclusive Pact with Redington to Expand in India
With the New Exclusivity in Partnership, it will Benefit both Consumers and Retailers in India -Products will be made available at Global MSRP and Access to an enhanced, dynamic channel sales support

New Delhi, Delhi, India, Tuesday, November 16, 2010 -- (Business Wire India) -- An exclusive alliance in mobile-accessory segment is set to take the niche industry by storm.

Jabra, the global leader in hands free solutions, has appointed Redington as their exclusive distributor for Jabra mobile communication devices in India. Redington is the largest end-to-end supply chain management of IT and non-IT products across India, Singapore, Middle East and Africa. This strategic partnership is set to develop and grow Jabra's India's market share in the consumer and retail channels.

Statistics show that India's mobile accessories market is estimated to be around US$300 million for 2010 with a growth of about 20% per annum. Within this, the Bluetooth accessories' market alone is worth about US$45 million.

Mr Jonathan Tang, Managing Director of Jabra said: "India is one of the most important markets for us. We see this exclusive pact with Redington as a synergistic approach to reset and develop India consumer and retail segments. To quote an example of our key growth market- China. Over the last 2 years, owing to exclusive partner and dedicated channel support, market share in China has grown significantly and Jabra stands at No. 2 in the competitive market place. With Jabra's expertise and innovative, exciting product roadmap for 2011, I am confident that we will increase our presence and visibility throughout India."

With significant product innovation and go-to-market advantages over other global and regional brands, Jabra is the undisputed leader in handsfree solution devices. Jabra's vision is to provide a total solution and the best-user experience to the end users with freedom in communicating. At Jabra, there is a coming together of divisions, from Sales to R&D, focusing on optimizing voice communication experience on Jabra's products.

When asked to comment about the exclusive pact, Mr Kasturi Rangan, President, Redington (India) Ltd., also commented: "Bluetooth devices are not looked as mere accessories anymore in India. They are turning out to be lifestyle products with youth exploiting the technology to the core. We believe "Jabra" is a strong brand well represented in both ends of the segment and goes well with our channel for Smart phones and other premium accessories." He added, "With our pan-India presence and retail strength, we are confident of growing Jabra's market share in India."

Redington is also the exclusive distributor for Blackberry smartphones and an authorized distributor for Apple iPods and iMac. Coupled with a strong presence in the Large Format Retail space (LFR), this in a way, gives us more mileage in connecting our customers. The first step of the channel expansion has already taken place, with regional distributors in key metro cities like Delhi, Mumbai, Bangalore and Chennai, being appointed already. The next steps would be to reach out to India's Tier II network in the coming months.

About GN Netcom

Through its Jabra brand, GN Netcom is a world leader in innovative headset solutions. With around 1,000 employees and sales offices around the world, GN Netcom develops and markets a broad range of wireless headsets and speakerphones for mobile users and both wireless and corded headsets for contact centre and office-based users. GN Netcom's business activities also include its original equipment manufacturing (OEM) business. GN Netcom is a subsidiary of GN Store Nord A/S.

Jabra's award-winning headset range features cordless and corded models for every kind of mobile lifestyle, some of its products - the bestselling Bluetooth headsets, the Jabra BT200, the Jabra BT250 and the Jabra BT250v -- the most popular, globally. Jabra products have been consistent in earning top product and design awards, including the CES Innovation, Red Dot Mobile Choice Best Accessory, T3 Gold, and CNET Editor's Choice. For more information on Jabra, please log on to www.jabra.com

About Redington:

Redington provides end-to-end supply chain solutions for global brands in IT and Non-IT verticals in potential geographies of India, Singapore, Middle East and Africa. With a large distribution network and a market penetration of more than 18 countries, the Company is amongst the largest, supply chain solution providers to over 75 leading manufacturers of Information Technology, Telecom, Lifestyle and Consumer Electronics Products, worldwide. The Company also provides warranty and post warranty services. Supported by a wide and well connected distribution network of more than 23,600 channel partners, team of trained and talented workforce and Automated Distribution Centres, Redington has drawn up plans to take its place amongst the key world class, supply chain solution providers. Redington's consolidated revenue for FY 2009-10 is Rs. 13,778.65 Crore (over US$ 3 Billion) and the consolidated net profit for the FY 2009-10 is Rs. 184.33 Crore.. For more information on Redington, go to www.redingtonindia.com

© GN Netcom A/S. All rights reserved. Jabra © is a registered trademark of GN Netcom A/S. All other trademarks included herein are the property of their respective owners. (Design and specifications subject to change without notice)


CONTACT DETAILS
Shachi Verma, Management Associate, IPAN Hill & Knowlton, +91 (11) 42492100/ +91 9654984010, sverma@ipanhillandknowlton.com
Ann Goh, Regional Sales Manager, Jabra APAC, +65 8118 9888, agoh@gn.com
Evelyn Chou, Regional Marketing Manager, APAC, Mobile Business, echou@gn.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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