BWI: Castrol Bolsters Football Portfolio with Sponsorship of UEFA EURO 2012™

Press release from Business Wire India
Source: Castrol
Friday, January 29, 2010 01:01 PM IST (07:31 AM GMT)
Editors: General: Consumer interest, Sports; Business: Advertising, PR & marketing, Automotives, Sports; Automotive
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Castrol Bolsters Football Portfolio with Sponsorship of UEFA EURO 2012T


Mumbai, Maharashtra, India, Friday, January 29, 2010 -- (Business Wire India) -- Castrol has continued to strengthen its' position in football by signing a partnership with UEFA to sponsor the EURO 2012 tournament, which will be jointly hosted by Poland and Ukraine.

The new agreement awards the global lubricants company a worldwide rights package for the duration of the UEFA EURO 2012T tournament.

As sponsor of UEFA EURO 2012T, Castrol will continue to use their heritage of analysis, technology and innovation to provide unique insights into winning performances and add value for football fans across the globe. The brand will build on a successful UEFA EURO 2008T sponsorship, for which it created the Castrol Index - a unique system that uses highly accurate playercam technology to objectively analyse and compare the performance of each and every player throughout the tournament.

The announcement bolsters the company's current portfolio of football sponsorships, which includes the upcoming 2010 FIFA World CupT in South Africa and the 2014 FIFA World CupT in Brazil, and a comprehensive ambassador roster including Cristiano Ronaldo and Arsène Wenger.

Castrol will begin its activation programme for UEFA EURO 2012T around the draw on 7th February 2010 by launching the Castrol Predictor, a tool that measures team and player performance to predict which teams will ultimately qualify for the final sixteen.

Commenting on the deal, Castrol global ambassador Arsène Wenger said:
"The Castrol Index brought a new dimension to analysing player performances during EURO 2008. For the first time, fans were able to objectively monitor and compare how players were performing, giving them a new and interesting viewpoint. I look forward to seeing the Castrol Index develop for EURO 2012."

Castrol's Senior Vice President for Lubricants, Mike Johnson said:
"European football is amongst the strongest in the world, with an appeal that reaches far beyond the continent, so we're delighted to be able to continue our long term commitment to football with this new association.

"We continue to push boundaries to deliver unique insights into winning performances to fans, most recently pioneering the Castrol Rankings, which for the first time in football used objective data to rank player performance. We look forward to launching an exciting programme of activity, including the Castrol Predictor and the Castrol Index, for the UEFA EURO 2012T sponsorship."

Commenting on the announcement, David Taylor, CEO of UEFA Events S.A. said: "The commitment of Castrol to sponsorship of UEFA EURO 2012T is a further vote of confidence in the tournament ahead of the first Qualifying Draw in Warsaw on 7th February. Castrol has proven to be an innovative partner for UEFA and European football and we are delighted that this mutually beneficial relationship is set to continue."

Notes to Editors:

Castrol's commercial success is underpinned by their ability to deliver improved performance through the application of analysis, technology and innovation. This has been the key to Castrol's success over the last 100 years and led to the development of superior performing lubricants including Castrol Edge, Castrol Magnatec, Castrol GTX and Castrol Power 1. Castrol believes that by applying the same expertise to football, they will enhance fans' understanding of the game by providing unique insights in to winning performance.


CONTACT DETAILS
Rashmi Sharma, IPAN Hill & Knowlton, +91 (22) 4066 1755 / +91 98673 95475, rsharma@ipanhillandknowlton.com

KEYWORDS
CONSUMER, SPORTS, MARKETING, AUTOMOTIVE, AUTOMOTIVE, CASTROL.BO, CASTROL.NS

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