BWI: HyperCITY Strengthens Expansion Plans with its Fifth Hypermarket in India

Press release from Business Wire India
Source: HyperCITY
Thursday, January 14, 2010 02:46 PM IST (09:16 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Household & personal care products & services, Retailers
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HyperCITY Strengthens Expansion Plans with its Fifth Hypermarket in India
Thane to Now Experience a Truly International Hypermarket

Mumbai, Maharashtra, India, Thursday, January 14, 2010 -- (Business Wire India) -- HyperCITY Retail (I) Limited, today launched its much awaited store at Big Thane Shopping Centre, Ghodbunder Road, Thane. After the successful launch of four stores; in Mumbai, Vashi, Jaipur & Hyderabad; HyperCITY Thane is the fifth store in India and third in Mumbai.

Commenting on the launch of the Thane store, Mr. B S Nagesh, Vice Chairman, HyperCITY Retail said, "HyperCITY Thane is another milestone in our effort to bring about a retail revolution in India. HyperCITY provided Mumbai its largest & second largest hypermarket with Malad & Vashi, and now Thane's largest as well. With Thane, HyperCITY has now over 3 Lac sq. ft. of retail space in Mumbai alone. HyperCITY Thane will enable customers to discover the next level of shopping; whilst continuing to provide unmatched affordability, guaranteed quality and a choice of products and service. HyperCITY Thane will also help customers save money by providing a "Free Bus Service", which will pick & drop customers from their doorstep to HyperCITY & back. 2010 will see us launch more stores in Amritsar, and Bangalore."

Spread across 1, 00,000 square feet of shopping area, the new HyperCITY store will provide Thaneites an international ambience where they can shop in comfort in a large, modern and exciting environment. HyperCITY Thane will carry a range of over 45,000 branded products catering to needs of the entire family. Shoppers will have the option to choose from a wide array of products in every category ranging from Fresh Produce, Food & Grocery, Home Care Products, Electronics & Home Appliances, Home-ware, Furniture, Apparel and Accessories, Lifestyle Products, Footwear and much more. At HyperCITY, one can get a taste of a scrumptious selection of breads, gourmet meats, seafood and foods from all over the world.

At HyperCITY, customers can 'discover' something new and exciting every time they walk into the store. The furniture section offers a range of stylish and contemporary furniture for your home at great value. Fully fitted concept rooms offer home solutions and ideas to customers. Sports enthusiast and health fitness conscious will find an exhaustive range of sports equipment from leading brands. With its wide selection of fashion clothing, accessories and footwear, HyperCITY offers everything that the customer needs to step out in style.

HyperCITY houses well-acclaimed international brands like Waitrose and Raleigh. The store has developed a suite of exclusive brands across all categories viz; Fresh Basket in Food, Ebano and Avorio in Home-ware, Maxit in Sports, Technix in Appliances, City, RiverInc in Fashion among others. They are available exclusively at HyperCITY which delivers increased value to customers by offering quality, uniqueness and price.

HyperCITY will provide 'Free Bus Service' to ferry interested customers free of charge from nearby residential societies in Thane to the store. The customers can avail of this Free Bus Service to the store for shopping and will be duly dropped back to the pickup point at set intervals of time, thus also contributing towards the eco-friendly initiative of 'car pooling' and helping the customers save money.

Now customers from Thane and beyond will have Discover the next level of shopping with HyperCITY.

About HyperCITY

HyperCITY Retail (India) Ltd. is part of the K. Raheja Corp. Group, a leader in the Indian retail sector. HyperCITY, a hypermarket in the true sense, is an international format hypermarket and stocks a wide array of products across categories - groceries, food, home needs, fresh food, fashion, sports & fitness equipment, consumer durables-and offers time-pressed consumers more convenience, variety and value for their money, all under one roof. HyperCITY has won the prestigious U.S. International Design Awards, New York under the Large Format Specialty Store category for its first outlet at Malad in Mumbai. HyperCITY Malad was also voted as the '100 Shops You Must Visit', across the world; by 'Retail Week'.


CONTACT DETAILS
Rashmi Sharma, IPAN Hill & Knowlton, +91 (22) 22661755, rsharma@ipanhillandknowlton.com
Archana Iyer, IPAN Hill & Knowlton, +91 (22) 40661755, archana.iyer@ipanhillandknowlton.com

KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, HOUSEHOLD, RETAIL

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