BWI: Premier Farnell to Expand Asia Pacific Presence with New Office in Penang, Malaysia

Press release from Business Wire India
Source: Premier Farnell
Friday, January 15, 2010 03:11 PM IST (09:41 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components; Technology
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Premier Farnell to Expand Asia Pacific Presence with New Office in Penang, Malaysia
The First high-service Distributor to Open a Sales Office in Penang to Support Customers located throughout Northern Malaysia

Bangalore, Karnataka, India, Friday, January 15, 2010 -- (Business Wire India) -- Premier Farnell the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals worldwide, today announced that it will expand its footprint in Asia Pacific with a new sales office in Penang, Malaysia.

Patrick Wallace, Regional Director for ASEAN, Premier Farnell said: "Malaysia is a key market for Farnell in Asia Pacific and this investment is evidence of our commitment to our customers in Malaysia. As the first and only high-service distributor to establish a sales office in Penang, we will continue to focus on accelerating our customers' success and exceeding their expectations through our high-service, multi-channel strategy and continuous investments in our product portfolio."

The new office in Penang, home to a number of global manufacturers who are also Premier Farnell's customers and suppliers, will house an experienced team of sales engineers led by Mike Wong, National Sales Manager for Malaysia. Plans are underway for market-building activities as well as an official opening ceremony in early 2010.

Mr Wallace added: "Building on our sales network here, we intend to further offer our Malaysia-based customers value added services and the widest range of products to meet their needs. Ultimately, we want to continue to offer our customers the right high-quality electronic components with speed, ease and efficiency."

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a leading high service, multi-channel distributor of electronic, and industrial products and specialist services throughout Europe, the Americas and Asia Pacific. It goes to market with a differentiated value proposition, world-class marketing, a stocked range of 450,000+ products, and access to 4,000,000 more items from 3,500 top manufacturers. The company has group sales of £823.1m and over 4,100 employees globally.

While global in scope, Premier Farnell recognizes the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, India, Europe, Australia and New Zealand, Newark in the US, Canada and Mexico, and Premier Electronics in China and Hong Kong. In Singapore, Malaysia, and Brazil the operation is known as Farnell Newark.

For more information visit the website at www.PremierFarnell.com.


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KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, TECHNOLOGY

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