BWI: Wieden+ Kennedy Delhi Wins The Park Hotel Advertising Business

Press release from Business Wire India
Source: Wieden+Kennedy
Wednesday, January 13, 2010 05:55 PM IST (12:25 PM GMT)
Editors: General: Consumer interest, Travel & tourism; Business: Advertising, PR & marketing, Business services, Travel & tourism
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Wieden+ Kennedy Delhi Wins The Park Hotel Advertising Business


New Delhi, Delhi, India, Wednesday, January 13, 2010 -- (Business Wire India) -- Wieden+Kennedy (W+K) Delhi has been engaged by The Park Hotel for overall brand development and the launch of its two new properties (The Park, Hyderabad and Apsara cruiser and The Park on Vembanad Lake). W+K and The Park Hotel share a very similar approach to branding and customer experience. Both companies believe that marketing needs to become more meaningful, because customers are not deluded by superficial lifestyle imagery advertised by some brands.

"As creative partners of the Park Hotel brand, Wieden+Kennedy will be responsible for creative brand strategy. The selection of this renowned creative agency was governed by their understanding of what our brand stands for, their creative strength, proven track record in developing global brands and their iconic work.", said Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels Ltd.

Mohit Jayal, Managing Director, Wieden+Kennedy, said, "We are delighted to be working with The Park Hotel and look forward to creating work that uses global and local pop culture, contemporary art, design and technology to set new benchmarks in customer experience. We hope to build a long-lasting alliance with The Park Hotel."

The Park Hotels, located in Bangalore, Chennai. Hyderabad. New Delhi, Navi Mumbai, Kolkata Kerala and Visakhapatnam, are a unique collection of contemporary luxury boutique hotels in India managed by Apeejay Surrendra Hotels. Pioneers of Boutique Hotel concept in India the Group's vision and philosophy is reflected in its customer focus; product and service innovation; advocacy of environment & social issues and nurturing of art & culture.

About Wieden+Kennedy Delhi

Established in November 2007, W+K Delhi is helping to define a new approach to branding in India. Rejecting the usual clichés of 'aspirational' pseudo-western imagery and defensive, in-your-face ethnicity, W+K Delhi's work reflects an India that is finally comfortable in its own skin. Campaigns combine regional flair, values and tastes with global aesthetics and pop culture."

W+K Delhi's client list includes Nokia, Incredible !ndia (global campaign), eBay.in and Chevrolet, as well as several new 'tiger brands' from India's fastest-growing market categories, including Royal Enfield Motorcycles and IndiGo (Indiaʼs #1 low-fare airline).

About Wieden+Kennedy

Wieden+Kennedy, founded in Portland, Oregon, is one of the largest independently owned advertising agencies, with offices in Amsterdam, Delhi, London, New York, Portland, Shanghai and Tokyo. A full-service, creatively-led communications company, Wieden+Kennedy has helped build some of the strongest brands, including Nike, ESPN, Starbucks, Target, Honda, Electronic Arts, P&G and Coca-Cola.

About The Park Hotels

The Park Hotels is a unique collection of contemporary luxury boutique hotels in India. The preferred address for many corporate and leisure travelers, The Park Hotels are the natural choice for anyone looking for a luxurious downtown location with easy access to key commercial and leisure districts. Located in Bangalore, Chennai. Hyderabad. New Delhi, Navi Mumbai, Kolkata, Kerala (Cruiser and Resort) and Visakhapatnam and soon to open in Pune and Jaipur. The hotels have remained contemporary throughout the 41 years of their operation, bringing in fresh concepts and learning from the world over.

All hotels lay a very strong emphasis on contemporary design in their private and public spaces. Pioneers of the boutique hotel concept in India, the hotels are a part of the Apeejay Surrendra Group. The Park in Bangalore, Chennai, New Delhi, Hyderabad and Kolkata are a part of the design hotels T.


CONTACT DETAILS
Bhavana Lal, Wieden+Kennedy, +91 (11) 46009595, bhavana.lal@wk.com
Rupa Thomas, Apeejay Surrendra Park Hotels Ltd., +91 (11) 23743737, Extn., 1751, rthomas@apeejaygroup.com

KEYWORDS
CONSUMER, TOURISM, MARKETING, BUSINESS SERVICES, TRAVEL

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