Press release from Business Wire India
Source: Vdopia
Monday, January 25, 2010 11:32 AM IST (06:02 AM GMT)
Editors: General: People; Business: Accounting & management consultancy services, Business services, Information technology, Media & entertainment, Telecommunications; Technology
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Vdopia Creates another Land Mark
VLIVE Powered Web Telecast of India - SL Series Crosses 40 million Mark for Online Video Ads
New Delhi, Delhi, India, Monday, January 25, 2010 -- (Business Wire India) -- Vdopia, the leading online and mobile video monetization company successfully inserted Online Video ads during India - Sri Lanka series live webcasted on CricketNirvana.com, one of the most watched sports channel in India. Approximately 3 million online internet viewers watched five ODI's, three Test matches and two T20 matches. Vdopia served over 40 million dynamic Online Video ads through its recently developed cutting edge live streaming ad insertion technology, V-Live. At times during the match webcast, there were approximately 150,000 concurrent users watching the live stream.
Aircel, IDBI Bank, Axe , Samsonite, Maruti, Volkswagen, SBI Savings A/c., were some of the leading companies who did online video advertising on Neo's website, www.cricketnirvana.com, during the live webcasts of the India - Sri Lankan series. These brands were able to reach to the relevant audience through the power of V-Live technology. This technology combines the power of TV Branding with measurability of the internet.
The key aspects of V LIVE technology are:
-- Dynamic Video Ad Insertion
-- Real Time Ad Switching: Must for Sports Webcast
-- Real Time Geo Targeting capability within the Live Stream
-- Clickable Pre Roll, Mid Roll and Post Roll Online Video Ads
Vdopia is probably the only company in the world to have this technology. VLIVE is providing far superior ways of advertising in sports webcast than anything else that is available.
VLIVE platform enables the online video ads to be inserted in any Live Video Stream in the same way video ads are inserted on LIVE TV. The innovation developed from Vdopia's VDO advertising lab is that the online video ads are not static (Like in TV Broadcast) but are dynamic. The cutting edge V-Live technology is able to serve different advertisements to different users at the same time. For example:- if the content is available in India and US or Delhi & Maharashtra then different ads can be served at these locations at the same time. The ads are interactive thus giving advertisers' huge power to not only just achieve branding goals but also measure the user response. Recently Vdopia raised USD 4 Million from Nexus Venture Partners, which the company will invest further to drive its growth.
"Vdopia's world class technology with great content has made the live streaming of India-Sri Lanka series a great success. We are extremely happy to use the V-Live Technology, which has established a new standard for excellence in the industry. With the help of V-LIVE technology, CricketNirvana.com has become India's #1 Sports Publisher of Online Video Ads, in terms of Inventory," informed Jose Felix - VP - New Media, Nimbus Communications Ltd.
"The successful live streaming of the recently concluded India-Sri Lanka series has further strengthened our relationship with cricketnirvana.com, the leading cricket portal having the best of the content in the industry. Our technology combined with the strategic partnership with CricketNirvana.com has leveraged advertisers to reach the relevant audience. We feel proud that India is the first country in the world where this launch has happened. We intend to launch VLIVE in other parts of the globe very soon." informed Saurabh Bhatia, Chief Business Officer, Vdopia.
The live streaming of World Championship of Cricket (India - South Africa series) will be exclusively webcasted on Cricketnirvana.com. Vdopia would be powering online video advertisements for the much awaited India - South Africa series starting February 06, 2010. India will be playing 2 test matches and 3 ODI matches with South Africa.
The company also recently introduced the revolutionary Talk2Me ads on iVdopia, iPhone 3G ad platform. The Talk2Me ad feature allows users to replay the video advertisements; share the ads through Twitter or Facebook; and respond to advertisers by calling, sending an SMS text, emailing or filling out a short form. insertion solution for live online video streams in India.
About Vdopia
Vdopia delivers the world's leading next-generation digital media platform including the largest online video advertising platform in partnership with the largest online publishers in India. Vdopia enables major brands and advertisers find and engage the right audience by partnering with publishers providing compelling content online. Headquartered in Silicon Valley, the venture-backed company has sales and development offices in Silicon Valley & New York in USA, and Mumbai & Gurgaon in India.
To view the photograph, please click on the link given below:
Saurabh Bhatia
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CONTACT DETAILS
Manleen Kaur, Value 360 Communications, +91 9810920020, manleen@value360india.com; manleen@precisionpr.org
KEYWORDS
PEOPLE, CONSULTANCY SERVICES, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY
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