BWI: Premier Farnell Announces Expansion of Distribution Agreement with ON Semiconductor

Press release from Business Wire India
Source: Premier Farnell
Monday, January 18, 2010 10:56 AM IST (05:26 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components; Technology
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Premier Farnell Announces Expansion of Distribution Agreement with ON Semiconductor
This Partnership Targets Customers with no Minimum Order Requirements in India, Australia and New Zealand

Bangalore, Karnataka, India, Monday, January 18, 2010 -- (Business Wire India) -- Premier Farnell, the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals worldwide, and ON Semiconductor (Nasdaq: ONNN), a premier supplier of high performance, energy efficient, silicon solutions for a greener world, today announced the expansion of their existing distribution of ON Semiconductor's wide range of products and solutions into India, Australia and New Zealand. Premier Farnell will continue engagement for ON Semiconductor in the Americas and EMEA (Europe, Middle East and Africa).

By extending its existing franchise with Premier Farnell's high-service, low-volume distribution network, ON Semiconductor ensures that its customers in these markets have fast access to its high performance, energy efficient, silicon solutions. Premier Farnell will hold more than 4,000 components in stock for same-day despatch with no minimum order requirement (MOQ) while offering up to 21,000 ON Semiconductor products.

Premier Farnell is committed to providing prompt and efficient delivery as well as technical support for ON Semiconductor's broad portfolio in India, Australia and New Zealand. This commitment extends to electronic design engineers working on prototypes or design starts in market segments such as computing, consumer, wireless, automotive, lighting, medical, industrial and communications.

Among the products that Premier Farnell will distribute, are ON Semiconductor's GreenPoint® reference designs for LED lighting applications that incorporate the company's NCP3065 switching regulator and the NCP1014 switcher IC. These reference designs will speed up and simplify the development of high-efficiency LED-based lighting applications as they contain the essentials needed to create a complete solution to meet evolving energy efficiency standards.

"We are seeing strong interest in India, Australia and New Zealand for more energy efficient and innovative designs and development of new solutions in market segments such as communications, automotive, medical and industrial, as well as a growing need for more effective outreach and collaboration with our customers through the Internet," said M.K. Mak, ON Semiconductor Regional Vice President of Sales for Korea and South Asia. "Design engineers want information such as real-time inventory levels and technical data sheets fast because they are under pressure to create new applications for their markets. Premier Farnell, with its multi-channel, high-service model and its sustained investment in the element14 design community portal, has the ability to meet our customers' demands in these markets."

"This expanded agreement is significant to Premier Farnell," said William Chong, regional director of Supplier, Product & Purchasing Management, Premier Farnell, Asia Pacific. "We are proud to be part of ON Semiconductor's world-class, value-added supply chain to help meet the sophisticated demands of its design customers at every stage of their design process. ON Semiconductor's products are much-needed components underlying many energy-efficient solutions and Premier Farnell plans to leverage our multi-channel, high-service business model and effective use of Web 2.0 technologies to support a greener future."

Full and accurate technical information for ON Semiconductor's products are available on Premier Farnell's website while useful design tips and other user-contributed resources are available on element14 (www.element-14.com), the popular community portal for design engineers to interact and collaborate on new technologies or designs in their local languages.

ON Semiconductor's products are available for order via Premier Farnell's website and customer contact centres in Australia and India. These products will be stocked at Premier Farnell's distribution centres located in Sydney and Singapore enabling same day despatch to customers.

About ON Semiconductor

ON Semiconductor (Nasdaq: ONNN) is a premier supplier of high performance, energy efficient, silicon solutions for a greener world. The company's broad product and solutions portfolio includes power management, signal, logic, discrete and custom devices intended to help customers quickly and cost-effectively solve their unique design challenges in automotive, communications, computing, consumer, LED lighting, medical, industrial, military/aerospace and power supply applications. ON Semiconductor operates a world-class, value added supply chain and a network of manufacturing facilities, sales offices, and design centers in key markets throughout North America, Europe, and the Asia Pacific regions. For more information, visit http://www.onsemi.com.

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a leading high service, multi-channel distributor of electronic, and industrial products and specialist services throughout Europe, the Americas and Asia Pacific. It goes to market with a differentiated value proposition, world-class marketing, a stocked range of 450,000+ products, and access to 4,000,000 more items from 3,500 top manufacturers. The company has group sales of £823.1m and over 4,100 employees globally.

While global in scope, Premier Farnell recognizes the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, India, Europe, Australia and New Zealand, Newark in the US, Canada and Mexico, and Premier Electronics in China and Hong Kong. In Singapore, Malaysia, and Brazil the operation is known as Farnell Newark.

For more information visit the website at www.PremierFarnell.com.


CONTACT DETAILS
Rony Rajan, 20 :20 MEDIA, +91 9901662711, rony@2020india.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, TECHNOLOGY

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