BWI: Audi Introduces the New Audi A6 in India

Press release from Business Wire India
Source: Audi
Thursday, April 23, 2009 06:20 PM IST (12:50 PM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Automotives, Business services, Media & entertainment, Retailers; Automotive
Release no: 19768
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Audi Introduces the New Audi A6 in India


Mumbai, Maharashtra, India, Thursday, April 23, 2009 -- (Business Wire India) -- -- The world's most successful business sedan in new design

-- New generation engine - 3.0 Turbo FSI; higher performance and efficiency for whole engine range

-- Available at Audi dealerships from May 4th, 2009 onwards

Audi, the German luxury car manufacturer, announced today the launch of the new Audi A6, the world's most successful business sedan, in India. The new design of the Audi A6 emphasizes the cars strong personality; the latest engine generation including the new turbo engine 3.0 TFSI equips the model with more power and highest efficiency. The new Audi A6 with four engine variants - 3.0 TFSI, 2.8 FSI, 3.0 TDI, 2.7 TDI - will be available at the Audi dealerships across India from May 4th, 2009 onwards.

Mr. Benoit Tiers, Managing Director Audi India, stresses: "The Audi A6 is the most successful business sedan worldwide and one of our main contributors to our achievement in the Indian market. The new Audi A6 with its thrilling design, powerful engines and its combination of dynamic performance and lower fuel consumption is an example of Audi's successful efficiency strategy and embodies our philosophy of 'Vorsprung durch Technik'. We believe the new Audi A6 will be one of the key players in the Indian luxury car market."

"India has been a significant growth driver for Audi and will be the car market of the future. In 2009 Audi celebrates 100 years of the brand and the launch of the new Audi A6 is Audi's continued commitment to the Indian market to offer luxury cars with superior technology, thrilling design and high performance to provide an unforgettable experience to our customers," added Benoit Tiers.

The design of the new Audi A6 is emphasized by a range of bold new accents, perfectly articulating the cars strong personality. The single-frame grill, bumpers, air vents and fog lights have all gotten a facelift. In the standard xenon plus, LED daytime running lights have been redesigned as horizontal strips with six LEDs each.

The new Audi A6 enters the Indian market with a higher equipment level than the predecessor and the well-known advanced Audi Multi Media Interface system, the MMI, which has been setting news standard for perfectly controlling any function of the car. The instrument panel uses new higher-resolution graphics; and a new frame better accentuates the display.

The new Audi A6's spacious interior with its clean and elegant contours and perfect craftsmanship is characteristic of this luxury brand. The rear seats have been re-defined and became far more comfortable and a package of elaborate features makes sure the noise level is cut by almost half.

The new Audi A6 starts at 38,57,000 INR (ex-showroom Mumbai) and offers a choice of four engines - 3.0 TFSI, 2.8 FSI, 3.0 TDI, 2.7 TDI - and six exciting colors: Aventurin Blue, Dakar Beige, Ice Silver and Oyster Grey are the new additions to the color range of the Audi A6 besides the successful Phantom Black and Ibis White.

The new Audi A6 will be available along with the entire Audi model range comprising the Audi A8, Audi Q7, Audi A4, Audi TT and the super sports car Audi R8 from May 4th, 2009 onwards at 12 dealerships across the country: Delhi, Gurgaon, Chandigarh, Mumbai, Pune, Bangalore, Hyderabad, Ahmedabad, Ludhiana, Chennai, Kochi and Kolkata.

AUDI AG

AUDI AG develops and produces luxury cars and sold worldwide a total of 1,003,000 cars in 2008 and thus achieved its thirteenth consecutive record year. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of local production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and Quattro GmbH in Neckarsulm. Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than ?2 billion each year in order to sustain the company's technological lead embodied in its "Vorsprung durch Technik" slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 40. The Audi brand celebrates its 100th birthday in 2009. The company was founded by August Horch in Zwickau on July 16, 1909; he named it Audi after the Latin translation of his surname ("hark!").

Authorized Dealer Showrooms:

Audi Ahmedabad - Rudra-Path, S.G. Road, Ahmedabad
Audi Bangalore - Survey No. 6/1, Beratana Agrahara, 15th KM, Hosur Main Road
Audi Chandigarh - Plot No. 171, Industrial Area, Phase I
Audi Delhi - F 85, Okhla Industrial Area, Phase I
Audi Gurgaon - Orchid Centre, Sector - 54, Golf Course Road
Audi Hyderabad - 8-2-684/A, Road No.12, Banjara Hills
Audi Mumbai - 81, Dr. Annie Besant Road
Audi Pune - Pro1 Business Centre, Plot No. 395 + 396, Senapati Bapat Road, Shivajinagar
Audi Kochi - NH. 47, Vytilla Aroor, Bye Pass Road, Marudu P.O.

Authorized Dealer Sales Office:

Audi Chennai
Audi Kolkata
Audi Ludhiana


CONTACT DETAILS
Bettina Bernhardt, General Manager, Audi, +91 22 40547210, bettina.bernhardt@audi.de
Gaurav Sinha, Manager, Audi, +91 12 44711813, gaurav.sinha@audi.in
Abhishek Mahapatra, Comma Consulting, +91 11 46003200, +91 9811667727, amahapatra@comma.in
Abhinav Srivastava, Comma Consulting, +91 22 40562503, +91 9892323750, abhinav.srivastava@comma.in

KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, MEDIA, RETAIL, AUTOMOTIVE

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