BWI: MKU to Showcase Light Weight Armouring Solutions at LAAD 2009

Press release from Business Wire India
Source: MKU Private Limited
Wednesday, April 08, 2009 03:40 PM IST (10:10 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Defence & security, Media & entertainment, Transport engineering; Technology
Release no: 19653
--------------------------------------------------
MKU to Showcase Light Weight Armouring Solutions at LAAD 2009


New Delhi, Delhi, India, Wednesday, April 08, 2009 -- (Business Wire India) -- There are now estimated to be more than 50,000 bulletproof cars - blindados - on Brazilian roads. The business has been growing, almost without interruption, over the last decade, with an increase of around 20% per year. Traders say a market that was once the exclusive preserve of Brazil's elite is opening up to wealthier sections of the middle class, due to easier credit arrangements and a growing second-hand market.

One issue which contributes to the risks for motorists in Sao Paulo is the sheer number of cars. There are now six million in the city, and traffic jams can be enormous. Armed robbers have been known to use this heavy congestion to single out vulnerable motorists, and it is often crimes like this which have driven the demand for bulletproof cars.

Having showcased their niche range of solutions at Eurosatory 2008 & IDEX 2009 it has now turned its focus to Latin American market which has huge potential in terms of Platform Armouring. To mark and consolidate their presence they are participating in Latin American Aerospace & Defense Show LAAD 2009 to be held between 14th-17th April 2009 at Rio de Janerio.

"Since 9/11, there has been a broader consensus & agreement amongst Latin American stand on Anti -terrorism issues with support from the US and counter measures on money laundering activities, which make LA a terrorist haven for Anti-social elements, I believe there will be a lot more action happening in the region in addition to the armored vehicle requirement risen due to Iraq conflict and US involvement in the region. With the most skewed income gaps in the world Brazil becomes the most preferred choice for US to have its armouring done from, which drives us to rethink about our sales forecasts and gear up for some positive action in the region.." said Mr Neeraj Gupta, Jt Managing Director and Head International Sales, from MKU.

MKU had recently created a lot of buzz in the international market with the acquisition of Germany based company AST Security Equipment GmbH, a NATO registered company specialising in Helicopter and Ship armouring.

".keeping in mind the cost sensitivity of the region our innovative products like Flexar & Bomb Blankets offer excellent protection from small arms to those VIP's who are under constant threat from the mafia or other such threats. However our Economic range of PE Composite & Aramid Composite solutions offer enhanced protection and increased survivability to the Vehicular occupants in case of emergencies and hostile situations." , Mr Sumit Khandelwal, VP LWAS, opined about the companies offerings for the region that they propose to showcase at LAAD and also subsequently push in the region.

It's a fact, that the Iraq conflict has given a new focus on necessity of armored cars and majority of armouring work happening in Brasil the industry is seeing a renewed boom and focus. With almost more than 30 car armouring companies in the market it certainly seems to be a promising market for MKU.

About MKU Pvt Limited:

Setup in 1985 MKU Pvt Limited is the largest manufacturer and exporter of armored solutions in Asia and one of the biggest supplier to the Indian Armed Forces, Police and other Special Forces. It has gained a formidable reputation globally for manufacturing accurate and demanding protection and armoring solutions.

Over the past 24 years it has pioneered the field of manufacturing protection and armoring solutions and has ventured into diversified avenues including aviation, aerodynamics & technology with a single minded focus of providing products and solutions that enable the armed forces worldwide to achieve their objectives more safely and efficiently. MKU offers these products & solutions to its customers spread in over 50 countries worldwide. It is a registered NATO supplier and also works on various modernisation programs with armies across the world and caters to their needs through a range of more than 30 products in over 10 categories.


CONTACT DETAILS
Sharad Khandelwal, Intl. Sales Manager, MKU Private Limited, +91 (512) 2363491, sharad.khandelwal@mku.com
Anurag Tripathi, Deputy Manager-Corporate Communications, MKU Private Limited, +91 (512) 2363491, anurag.tripathi@mku.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, DEFENCE, MEDIA, TRANSPORT, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com