BWI: Rediff Significantly Alters India’s Mobile Landscape With The Introduction of Rediffmail NG – A Highly Affordable, Mobile Email Service for Only Rs. 50 Per Month

Press release from Business Wire India
Source: Rediff.com (India) Ltd.
Thursday, October 21, 2010 05:45 PM IST (12:15 PM GMT)
Editors: General: Consumer interest, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Telecommunications
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Rediff Significantly Alters India's Mobile Landscape With The Introduction of Rediffmail NG - A Highly Affordable, Mobile Email Service for Only Rs. 50 Per Month


Mumbai, Maharashtra, India, Thursday, October 21, 2010 -- (Business Wire India) -- With Rediffmail NG, the next generation email service from Rediff.com (NASDAQ: REDF), India's 670 million mobile phone users (source: TRAI report - August 2010) now have the advantage of being able to send and receive unlimited email, look up contacts and assign tasks to the calendar, and set reminders with the same ease from mobile devices as from their PC - and all for the lowest price available (Rs. 50 per month, inclusive of data charges).

Rediffmail NG works across almost all mobile phone platforms including Symbian, Java, and Android, as well as on almost all mobile phones in the market (close to 200 models from over two dozen manufacturers), including all entry level phones which cost as little as Rs. 2000. Users of Rediffmail NG can maintain service upon switching phones which has become increasingly important with the introduction of new phone models on a continuous basis. Additionally, Rediffmail NG offers seamless service across a users phone and PC, providing instant and secure synchronization, and full-service features including multi-taking capabilities, administrative control, SMS and always-on e-mail service.

According to Ajit Balakrishnan, Chairman and CEO of Rediff.com India, "With Rediffmail NG, we offer an affordable email service for the mass market, helping individuals communicate and conduct business anywhere and anytime, enabling Indian entrepreneurs compete with the world. Even small-sized business owners will now have a cost-effective way to equip their employees with mobile communications and increase productivity. Our approach in this product design has been inspired by the TATA Nano, which has made it possible for millions of people to aspire to own a car."

The availability of mobile-based broadband services is expected to dramatically increase following the recently concluded auctions for 3G and wireless broadband spectrum, where telecom companies, according to The Hindu Business Line, have bid and paid US $22 Billion for spectrum license fees.

Ajit Balakrishnan concluded, "For more than a decade, Rediff.com has brought innovative online services to the India market. Rediffmail NG is simply the latest in a line of innovative products from our company. Globally, the mobile application economy is gaining momentum and companies are slowly shifting to a subscription based revenue model. We believe our Rediffmail NG initiative is a first step in this direction and we have plans to continue to take advantage of the growing demand for data-driven solutions."

Prospective users can purchase Rediffmail NG directly via the Company's website at www.rediff.com by clicking on the Rediffmail NG icon and following a few simple steps. Additionally, service can be easily obtained by sending an SMS, text message with the word "mail" to 57333 whereby users will be guided to the enrollment page or connected to a local Rediff representative.

ABOUT REDIFF INDIA

Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services for Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.

For additional information, please visit http://www.investor.rediff.com.

SAFE HARBOR

Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our current expectations. Forward-looking statements are identified by certain words or phrases such as "may", "will", "aim", "will likely result", "believe", "expect", "will continue", "anticipate", "estimate", "intend", "plan", "contemplate", "seek to", "future", "objective", "goal", "project", "should", "will pursue" and similar expressions or variations of such expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the economies worldwide and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, acceptance of new products, legal and regulatory policies, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the Form 20-F and other reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.



CONTACT DETAILS
Mandar Narvekar, Associate Director,, Rediff.com (India) Ltd., +91 (22) 24449144, mandarn@rediff.co.in
Navneet Bhamrah Senior Account Executive, Good Relations India, +91 9769438223, navneet@gri.co.in

KEYWORDS
CONSUMER, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS

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