BWI: Haier Launches ‘Tiana’ the Most Advanced Range of Washing Machine

Press release from Business Wire India
Source: Haier India
Wednesday, October 27, 2010 02:30 PM IST (09:00 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Household & personal care products & services; Technology
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Haier Launches 'Tiana' the Most Advanced Range of Washing Machine


New Delhi, Delhi, India, Wednesday, October 27, 2010 -- (Business Wire India) -- Haier, one of the largest Home Appliances & Consumer Electronics brands, worldwide, and the global no.1 in refrigerators and washing machines, today launched 'Tiana' the most advanced range of Washing Machine with Near Zero Pressure Technology. Haier's new range of Washing Machine represents the company's efforts to continuously introduce pioneering, new technologies for the Indian consumer. Haier's washing machines have been engineered keeping in mind the today's contemporary lifestyle.

Key Features:
. Near Zero Pressure Technology
. 10 : 8 wash and dry golden capacity ratio
. 7 inch LCD display
. 400 mm super big door
. Key-press type switch
. Chrome design
. Dry filter system
. Hybrid balance system
. Fixed point vibrate absorption system
. Supporter dry
. 800 mm height get laundry
. Duplex type utility box
. JIT Function
. Jet wash supersonic quick wash
. Arch exterior
. Air Wash

The highlight of this product is that it follows the 'Jhukna Mat' tagline with 10 kg Wash capacity and 8 kg Dry capacity. The consumers will not have to bend down to get their laundry in the washing machine as it has 1200 mm height as compared to other washing machines. The main technology which makes it stand out from other washing machines is that it has Near Zero Pressure Technology which allows the washing machine to work under a situation where there is low water pressure which means it even operates if the over head water tank height is only 10cm above WM there by actually saves about 36 minutes of water filling time during course of wash.

Announcing the launch of 'Tiana', Mr. Eric Braganza, President, Haier Appliances India said, "Washing machines have become very popular among the consumers due to the high utility value they have in the hectic lifestyles of modern society. Washing machine technology is in a fast forward mode. Innovation, functionality, durability, eco-compatibility and clear user-friendly functions were the criteria kept in mind while designing this new range of Washing Machine - Tiana with advanced technology. Haier is known for its efforts to continuously innovate and introduce new cutting edge technologies offering convenience to the consumers in the Indian market."

'Tiana' the new range of Washing Machines by Haier has an arch exterior design and is available in three colours. Haier's 'Tiana' has the JIT feature which stops the machine when the laundry is clean and also when it has dried. Haier's 'Tiana' also has a 7 inch LCD display which shows the washing process timely and is also equipped with a whirl button easily set to program and time and control the entire washing process intelligently and precisely. This new-age washing machine also has Hybrid balance System which has an innovative steel bead and liquid double current material technology to protect from the most common problem of front load WM i.e, imbalance & absorption vibration and makes WM more steadier and silent even if running in the late night it won't affect the sleep.

Haier's 'Tiana' Washing Machines has been priced at Rs. 84,990/- and is available in the following models:
Model No. HW-1297
Price - Rs. 84,990/-

About Haier Group

The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. The company has its marketing and sales network in 168 countries around the world, and in 2008, the group turnover aggregated US$ 18.2 billion. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier's corporate culture. Haier has been widely recognised as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

About Haier India

Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004. In India, the company's product range includes Haier colour televisions, refrigerators, washing machines, air conditioners, freezers for commercial & medical usage and Spa range of water heaters. Haier Products are available across India at all major retail outlets. Haier India has a state of the art manufacturing set up for Refrigerators at Ranjangaon, near Pune.

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Tiana Washing Machine
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KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, HOUSEHOLD, TECHNOLOGY

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