BWI: Infiniti Retail Ltd Launches ‘CROMA APPS’, a Software Application Powered by Intel

Press release from Business Wire India
Source: Intel Corporation
Tuesday, October 19, 2010 04:00 PM IST (10:30 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Retailers; Technology
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Infiniti Retail Ltd Launches 'CROMA APPS', a Software Application Powered by Intel
First Retailer to Offer a Software App Store for Netbooks in India; Offering more than 1,000 applications for Entertainment, Social Networking, Gaming and Productivity

New Delhi, Delhi, India, Tuesday, October 19, 2010 -- (Business Wire India) -- Infiniti Retail Ltd, a 100% subsidiary of Tata Sons Ltd, is all set to revolutionize the retailing experience with the launch of 'CROMA APPS', a software application store powered by Intel® AppUpSM center. This association of Intel and Croma in India marks a strategic step in bringing enhanced software solutions to its customers that will help them make the most of their computers. The 'Croma Apps' was launched by Mr. R. Sivakumar, MD-Sales & Marketing Group, Intel South Asia in the presence of Mr. Ajit Joshi, MD & CEO, Infiniti Retail Ltd at the newly opened Croma store in Connaught place, New Delhi.

Croma Apps, powered by Intel® AppUpSM center offers a great selection of free and paid applications for Intel AtomT processor-based netbooks. With over 1,000 applications sprawling across categories like entertainment, social networking, gaming and productivity, 'Croma Apps' will be a hub for consumers. Croma will pre-install the Croma Apps client on all the netbooks and Croma pen drives retailed at their stores. The existing netbook users can also download these free and paid applications by visiting Croma's website and downloading the Croma Apps client.

Speaking on the occasion, Mr. Ajit Joshi, CEO & Managing Director, Infiniti Retail Ltd said, "We are very proud to be the first retailer to introduce our own software application storefront in India. With `Croma Apps' powered by Intel Appup center, we aim to cater to variety of computing and entertainment needs of our customers. 'Croma Apps' will be a one-stop destination for people who like to engage with new technology enabling them to personalize their computing experience. This initiative evidently affirms our resolution of bringing world-class shopping experience to our customers."

One of India's largest specialty consumer electronics store, Croma houses a wide range of local and global brands across various product categories. With categories like Home Entertainment, Small Appliances, White Goods, Computers and Peripherals, Communication, Music, Imaging and Gaming software each of the Croma store promises to deliver the widest choice of products.

"With Croma Apps powered by the Intel AppUp center, consumers now have access to a range of new applications that provide them with a choice of personalized and enhanced user experiences on their netbooks," said Mr. R. Sivakumar, Managing Director-Sales & Marketing Group, Intel South Asia. "In particular, we are delighted that the local developer community has shown such strong interest with the online store. Having localized content is one of the best ways to drive excitement on the netbook platform and we look forward to seeing even more India-centric applications in the near future."

About Infiniti Retail Limited:

Infiniti Retail Limited is a 100% subsidiary of Tata Sons. The company has launched 'Croma', a national chain of mega stores of consumer electronics and durables. The first Croma store was launched in Juhu, Mumbai in October 2006. Currently they are operating a total of 48 Croma + 5 Croma Zip store in India, i.e. 14 Croma mega stores and 4 Croma Zip stores in Mumbai, 4 Croma mega stores in Pune 2 Croma stores in Ahmedabad, 1 in Surat, 1 in Rajkot, 1 in Vadodara, 1 in Aurangabad, 7 in Bengalooru, 2 in Hyderabad, 13 Croma mega stores and 2 Croma Zip stores in Delhi NCR and 3 Croma mega stores in Chennai. With 'Croma', Infiniti Retail Ltd. has entered into a technical and sourcing agreement with Australian retail giant; Woolworths Ltd. Infiniti Retail Ltd. will own and run the retail operations in India, while Woolworths will provide technical support and strategic sourcing facilities from its global network.

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.


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KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, IT, MEDIA, RETAIL, TECHNOLOGY

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