BWI: Luxury French Jewellery Designer Launches World’s Most Expensive Belt

Press release from Business Wire India
Source: Akillis
Thursday, October 21, 2010 11:55 AM IST (06:25 AM GMT)
Editors: General: Fashion, Lifestyle, People; Business: Clothing & accessories, Commodities & materials
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Luxury French Jewellery Designer Launches World's Most Expensive Belt
INR 25-Lakh Belt from Akillis is the Most Expensive Belt of its Kind in the World

Mumbai, Maharashtra, India, Thursday, October 21, 2010 -- (Business Wire India) -- Luxury jewellery designer Caroline Gaspard, CEO of Akillis has let her imagination roam free as she drew inspiration from heroic epics, spy and gangster films blending fiction with reality to produce a belt with a buckle featuring empty Kalashnikov rifle bullets encrusted with diamonds.

The belt is made of alligator leather and Akillis has already sold three pieces at INR 25-LAKH (Euro 40,000) per unit which makes it the most expensive belt in the world.

The belt and its craftsmanship are in stark contrast to existing design patterns and stands out from the ordinary. It breaks free from conventional jewellery design and old school motifs of using hearts, small animals and floral patterns that are so common in contemporary jewellery designs.

"People who buy into ultra-luxury are in it for the image and price is definitely not an object of contention for such people," remarked Ms Gaspard. "My clientele pay for the uniqueness of my designs," she quipped.

Akillis has its flagship boutique in rue Volney, in Paris with select distributors across the world stocking its products. Akillis recently announced plans to expand its distribution network throughout the Middle East and India through opening of boutiques, appointment of franchise partners, shop in shops and retail corners across the region as part of its first phase of expansion.

Each and every piece of jewellery is made in France, and is crafted by talented Parisian artisans and the jewellery is a bold, yet elegant, display of beauty. AKILLIS designs are comfortable to wear, following the curves of the body like a second skin. Their lightness is only equalled by their majesty and acute attention is paid to minor details.

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The World's Most Expensive Belt
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Ceinture_Kalash lr.jpg


CONTACT DETAILS
Vinod Kumtha, BIZ COM India - 'For PRoactive Communications, +91 (22) 2647 8817, +91 92244 80616, vinod@bizcomindia.in

KEYWORDS
FASHION, LIFESTYLE, PEOPLE, CLOTHING, COMMODITIES

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