BWI: LG Lights a Diya for CRY

Press release from Business Wire India
Source: LG
Wednesday, October 27, 2010 04:17 PM IST (10:47 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Media & entertainment; Technology
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LG Lights a Diya for CRY
A digital campaign to contribute towards protection of basic right of children

New Delhi, Delhi, India, Wednesday, October 27, 2010 -- (Business Wire India) -- LG Electronics India has launched the 'Festival of life' campaign to bring cheer and happiness to the underprivileged children of the society during this festival season. This campaign, better known as 'Light a diya', aims to encourage consumers to visit the website (http://www.lg.com/in/lightadiya.jsp) and help the company support CRY - Child Rights and You - through some simple clicks.

People can light a Diya at any of the state/union territory of India. On each such click, LG will contribute Re 1/- to CRY, towards ensuring basic rights of Indian children. One is also persuaded to invite friends to join this campaign and make Diwali special for the children of India. LG has taken up this activity on a digital medium and will be live till second week of November.

Facebook users can visit LG fanpage "Life's Good", and can light a diya. Also they can share this with their friends' network on social networking sites.

LG has also introduced many virtual treats for the supporters. To make it exciting for the people who log on to the website, one can decorate the thali with virtual sweets, send e-greetings to their families and friends, play crackers and also go through numerous other promotions for Diwali.

Mr. L.K. Gupta, Chief Marketing Officer, LG Electronics India Pvt. Ltd. shared his delight over the campaign and said, "Light a Diya is in its third year of celebration and the response to such an initiative has been elating. This idea of such an initiative has been to acknowledge the underprivileged children and contribute to their lives to some extent. We request and hope that the entire people of India will join us in a noble cause like this."

About LG Electronics, India

LG Electronics India Pvt. Ltd, a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in Consumer Electronics, Home Appliances, IT hardware and Mobile Communications space. In India for over a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs 13,089 crores in 2009. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LCD TV, GSM Phones, and Washing machines, Refrigerators, Air Conditioners, Optical Disc Drives and Colour Televisions. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.

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LG Diya
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CONTACT DETAILS
Neeta Linz, Corporate Communications, LG India, +91 9811354375, neeta.linz@lge.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, MEDIA, TECHNOLOGY

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