BWI: BMW India Leads the Way with BMW Navigation Professional

Press release from Business Wire India
Source: BMW India
Wednesday, October 27, 2010 03:11 PM IST (09:41 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Automotives, Business services, Media & entertainment, Retailers; Automotive
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BMW India Leads the Way with BMW Navigation Professional


Gurgaon, Haryana, India, Wednesday, October 27, 2010 -- (Business Wire India) -- BMW India will launch BMW Navigation Professional as standard feature on all BMW 7 Series models from 01 November 2010.

BMW Navigation Professional is a comprehensive solution with all on board systems. BMW Navigation Professional operates through the on board iDrive control with integrated Global Positioning System (GPS) and a full-colour 10.2-inch high-resolution display, instrument cluster and rear-seat navigation control.

Dr. Andreas Schaaf, President, BMW India said, "BMW was the first manufacturer in Europe to launch an integrated navigation system for a series vehicle in 1994 which formed one of the foundation stones for innovative systems to network vehicles with their surrounding environment.The BMW Navigation Professional continues to set the benchmark in the luxury car segment in India by offering integrated navigation system as a standard feature".

Currently the BMW Navigation Professional is being introduced in the flagship model the BMW 7 Series and subsequently will be offered in other BMW models.

BMW Navigation Professional is extremely is easy to operate and guides you quickly to your desired destination. The destination can be conveniently entered in the BMW Navigation Professional using the iDrive or voice control, available as an option. A variety of entry formats for destination entry are available that include PIN (Postal Identification Number) intuitive spelling entry and previous destinations.

The current location of the vehicle is established automatically by the BMW Navigation Professional with the help of the Global Positioning System (GPS). BMW Navigation Professional calculates the best route and guides you step by step to your destination. A digital map of the area can be viewed with a zoom function on the high-resolution display. Instructions are given visually as easy-to-follow arrows and/or as clear verbal instructions over the sound system.

BMW India dealership locations and contact details are also mapped in the BMW Navigation Professional to provide easy access for aftersales and service across all locations in India.

BMW India has engaged the services of CE Info Systems Private Limited, a leading provider of digital map data and consumer navigation services which provides GPS based enterprise solutions under the brand MapmyIndia. Map updates will be available at BMW India dealerships twice a year keeping the data current and more comprehensive with enhanced navigable attributes like one-way, turn restrictions etc. and more number of cities at a detailed level.

Standard Features in BMW Navigation Professional include Fixed, full-colour 10.2" display with1280x480 pixel resolution, Intuitive operation with BMW iDrive controller with direct-selection buttons, Extended 9.2" info display in the instrument cluster, Hard-disc supported system including 12 GB memory, BMW Radio Professional with tuner, Anti-dazzle monitor with split-screen function (navigation system/on-board computer), GPS assisted orientation, North-up, Perspective and of Direction destination mapping options. Optional Features available are Voice control for navigation functions, TV Function and Head-up display.

BMW India

Headquartered in Gurgaon (National Capital Region), BMW India is a 100% subsidiary of the BMW Group.

Till September 2010, BMW Group has invested 1.1 billion Indian Rupees. BMW Group's investment in India will be increased to 1.8 billion Indian Rupees by the end of 2012.

The wide range of BMW activities in India include the establishment of a production plant in Chennai (Tamil Nadu) and development of a dealer organisation across major metropolitan centres of the country.

On 29 March 2007, BMW India officially opened its production plant in Chennai. The BMW Plant Chennai produces the BMW 3 Series and BMW 5 Series sedans in petrol and diesel variants. The BMW Plant Chennai has the capacity to produce 5400 units per year on a single shift basis. By end of 2010, BMW Plant Chennai will also start producing the BMW X1.

BMW India will employ around 400 people by end of 2010. Up to 1200 jobs will be created in the dealer and service network in 2011. BMW India has set a decisive course in India by setting up BMW dealerships of international standards across all metropolitan centres of the country. In Phase I of the Dealer Network Strategy, BMW India established 12 BMW outlets in major metropolitan centres by the end of 2008 (much ahead of its original schedule). In 2011, BMW India will aggressively expand its dealer network by increasing the number of outlets to 22 across major metropolitan centres and emerging markets in India (from the present 18 outlets).

Internet: www.bmw.in

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CONTACT DETAILS
Abhay Dange, General Manager, Press and Corporate Affairs, BMW India, +91 9910481013/ +91 (124) 4566600, Abhay.Dange@bmw.in
Joeleen Gomes, Press and Corporate Affairs, BMW India, +91 9871770116/ +91 (124) 4566643, Joeleen.Gomes@partner.bmw.in

KEYWORDS
CONSUMER, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, MEDIA, RETAIL, AUTOMOTIVE

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